We all know the tempo that our sales and recruiting teams have each day. They are making a certain number of outbound calls. They are one-off emailing multiple people during the day. They are following up with clients and candidates, attending meetings, and participating in a variety of other activities to make the deal. With […]
Sales & Recruiting Tempo – Email Cadence Read More »
K.I.S.S., keep it simple stupid. The most effective staffing firm email marketing follows a simple rule – keep it simple. We need to look at what we are trying to communicate, how we are going to communicate it, and how we are going to get people to respond. Makes it sound easy doesn’t it? Subject
Key Ways for Effective Email Marketing Read More »
To begin, the first thing you must ask yourself is what does success look like? Are you driving new candidates? Are you trying to acquire new business? Success is determined by setting goals and having the outcome meter exceed those goals. Let’s talk about the factors that drive success for each. Targeting the Right Audience
How to Drive a Successful Staffing Firm Email Marketing Campaign Read More »
Are you looking for effective ways to boost the return on your investment (ROI)? If so, email marketing is a great channel to stimulate your sales and increase your revenue. Studies and research show that email has great potential to generate new leads and nurture existing prospects. However, simply bombarding your database of contacts with
Key Ways to Effective Email Marketing Read More »
Your message was sent! Did it make it to the recipient’s inbox? Did it have the return on investment (ROI) that you anticipated? Email marketing is one of the most efficient and cost effective ways to convey your message, boost your brand and promote your services. It needs to be part of your overall marketing
Steps to a Successful Email Marketing Strategy Read More »
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