Digital Marketing

Putting it in Staffing Firm Autopilot: Why You Need Email Marketing Automation

Defining your email strategy When it comes to your email strategy, it’s always important to look at your areas of business that need assistance. Different staffing firms struggle in some areas more so than others, whether it’s candidate acquisition, client acquisition, or keeping up with current candidates and consultants. There are so many different areas […]

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The Marco, Polo of SEO

Marco! Polo! Marco! Polo! Hopefully you know the game of Marco, Polo. We’ve all grown up with various versions of the game, but essentially, someone with their eyes closed is searching for other players by yelling “Marco” and listening for the others to respond “Polo” in hopes of finding them. Marco, Polo is a great

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Digital Marketing Strategy

What is Digital Marketing and Digital Marketing Strategy?

As marketing continues to evolve, differentiation is placed in a wide array of areas. For those of you who remember web 2.0 (otherwise known as social media), digital marketing has now grouped a variety of marketing efforts together. So, what exactly is digital marketing? Digital marketing includes any marketing effort that utilizes an electronic device

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