Email marketing…that’s still a thing, right? The answer is yes. Although email has been thought to be an older medium, it’s still used so frequently that some might say it’s overused. If you look at your inbox and see the hundreds of emails you’ve subscribed to all stacked up, you would agree it’s a bit […]
Latest Trends in Staffing Firm Email Marketing Read More »
WOW! S.J.Hemley Marketing began 8 years ago. We began with the simple concept that small- to mid-sized staffing firms needed the same marketing capabilities as the largest staffing firms; however, they needed it to be variable in its approach. The firms needed access to marketing on a less than full-time basis and within a budget
S.J.Hemley Marketing Turns 8 and Wishes The Whole World Success Read More »
Whether you took a few business classes, went to business school, or received your MBA, you likely heard the same business facts that I did. Business school 101: during a downturn, spend more energy in marketing than you would during good times. The logic to this makes complete sense because during a downturn, your dollar
Your Staffing Firm marketing strategy in uncertain times Read More »
With the times we’re in, staffing firm sales efforts have gone from hard to hardest. “Business as usual” is not going to work. We normally find ourselves as salespeople pitching prospects for an in-person meeting, and that is not going to happen right now. As hard as it has been to get people on the
How to attack sales during unusual times Read More »
When it comes to buying property, we’ve all heard the phrase “location, location, location”. But, in our businesses, we need to remember the words, “data, data, data”. Data comes to us through market research and various research projects that provide an incredible amount of insight into many different topics that all solve challenges within your
Market Research to identify clients and candidates Read More »
I don’t know about you, but I find myself scrolling through social media every day. That might be the millennial in me talking, but it’s the truth. Social media marketing is so valuable and beneficial to your company and overall business growth. If your business isn’t on social media, bookmark this blog and create some
Insightful Ways to Use Social Media Read More »
In previous articles, we have talked about different approaches to content marketing, but I wanted to take a slightly different direction today. From company to company, we have seen a staleness in their content marketing. Today, let’s discuss how to keep your content marketing fresh and delivering results. Your content marketing strategy is directly tied
Refreshing Your Staffing Content Marketing Strategy Read More »
It’s time to talk about demand generation. How many of you are currently trying to get new clients, expand in your existing clients, and/or attract new candidates? Staffing firm demand generation is all about creating campaigns that draw demand from your clients, prospects, and candidates. Whether you are trying to attract new clients, expand, or
Staffing Firm Demand Generation Read More »
What is SEO and SEM? Why is it so important? Everyone should have SEO/SEM in their digital marketing strategy, but if you’re not utilizing it correctly, it won’t have any impact on your business. SEO/SEM are designed to have a positive impact on your staffing firm’s website traffic. Here’s what you need to know. Search
Staffing Firm SEO and SEM: Back to the Basics Read More »
It’s 2020. What are you doing about your digital marketing strategy? Are you working on your SEO? Have you created cadences for your email and mail campaigns? Have you integrated your website with all of the necessary tools in order to turn into an engine? Are you using all of the tools available to you
The Importance of Podcasting in Your Digital Marketing Strategy Read More »
