As you probably know by now, your digital footprint means everything to your staffing firm. From your social media content to your email campaigns, how you portray your brand online is essential in creating the right representation, and thus, attracting the right clients and candidates to work with you. But let’s get granular, shall we? […]
How to Write a Compelling Staffing Firm Blog Read More »
You’ve heard the phrase “content is king”, which means your content marketing strategy means everything for your staffing firm. But, in this digital era, the content that draws both clients and prospects in is always changing. So, what kind of content is really king right now? This blog dives into what’s currently trending and some
Content Marketing is King Read More »
It’s very important for your staffing firm to have a blog page on your website. Anyone is able to have a blog these days, but are they driving traffic back to your website? One of the biggest reasons to have a staffing firm blog is to increase your visibility among a large audience, allowing you
Ways to Drive Traffic to Your Staffing Firm Blog Read More »
Who is your audience? What do they want to see? If you’re not quite sure of your answer, let us help you figure it out! Your staffing firm content marketing strategy is your one-way ticket to understanding what your future clients want to see. So, you may be wondering, what do my clients want to
Your Content Strategy: What Does Your Audience Want to See? Read More »
Digital transformation is at the top of everyone’s radar. We are all looking at how to do more with our technology and our web presence. In the past, we have spoken about the need to update your staffing firm website and now this has never been more true. We have discussed improving the design of
Trends in Driving Results on Your Staffing Firm Website Read More »
In past blogs, we have briefly mentioned the importance of including a call-to-action in your marketing efforts; however, we never wrote a blog solely on this topic. That all changes today. With that being said, what is a call-to-action (CTA)? According to Hubspot, a CTA is a part of a webpage, advertisement, or piece of
Check This Out: A Guide to Your Staffing Firm Call-to-Action Read More »
You’ve created your editorial calendar, solidified your target audience, written content for posting, and gathered your repurposed articles. Now what? Once you’ve created a solid online presence, you shouldn’t disregard all the work you put into it. How is your target audience engaging with your social media posts? Are they clicking links, liking, and commenting
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Search engine optimization. We know it, we use it, we love it. We’ve discussed several times before how important SEO is for your staffing firm marketing strategy and that it should never be overlooked. SEO is something you should always be aware of, as it is constantly evolving. Like everything digital, SEO has been improving
Something we get asked frequently is how to avoid sounding tone-deaf in marketing efforts during the COVID-19 pandemic. Although it’s very important to avoid tone-deafness during this time, it’s not the only time to avoid this issue. Tone-deafness in marketing has been an ongoing issue for some time and should always be avoided. Being tone-deaf
Avoiding Tone-deafness in Marketing Read More »
As you know, we have discussed the importance of your staffing content marketing strategy in past blogs. However, something we have not gone into detail about is that your content strategy goes well beyond your social media and website. Don’t get me wrong, the digital aspect of content marketing is extremely important, especially in today’s
Putting the “Strategy” in Staffing Content Marketing Strategy Read More »
