Have you taken the time to evaluate your current staffing firm website? Website DesignIf you have had the same website for years, it’s time to make some changes. Sit down with your team and determine how you are going to attract new visitors by bringing your website up-to-date. How do candidates use your site? How do clients use your site? What functionality do you need in your new site? Your overall goal must be to enhance the user experience and functionality of your site. Assess the content you are providing, how easy it is to use your site, and whether the layout is attractive and intuitive. In order to make your site stand out from the crowd, consider the following staffing firm website resolutions.

Be Innovative
Think outside of the box when it comes to the overall design of your staffing firm website. Innovative design choices are going to make your website stand out from the crowd as well as build brand recognition in your staffing firm. If your website looks like every other site, there is nothing to differentiate your services and encourage potential candidates to give your recruiters a call. Companies are searching for motivated candidates who are familiar with cutting-edge technologies, so potential clients are more likely to sign on with staffing firms that are portraying a cutting-edge image. Take a close look at your current website and compare the layout to other staffing firm websites. If there is nothing unique about your website design, then it is definitely time to shake things up and experiment with some creative ideas.

The Total Package
In order to attract the attention of visitors, the appearance and layout are important factors to consider; however, make sure that you don’t forget about the total package. The coolest looking home page in the world is not going to impress anyone if the navigation is difficult to use or the excessive loading times result in frustration. Spend time planning how visitors are going to use your website and make sure to lay out the content in a sensible way. What is the most important information that you hope to convey to visitors? How does your staffing firm plan on disseminating your brand’s message? Make your navigation simple to use and streamline your website so users are encouraged to return. Don’t forget to build (and constantly update) your website keyword list to ensure that candidates are able to find you through online searches.

Website Effects
Now that you are thinking about your staffing firm website as a whole, it is important to remember that website designers have many tricks up their sleeve. Cutting edge web design techniques such as hover effects and advanced lighting effects are definitely going to capture attention and enhance the user experience; however, there are many other simple effects that are easy to program and go a long way toward making your website stand out from the crowd. Sound color choices, adding contrast and gradients, paying close attention to your font alignment, style and character spacing are all going to add to the overall look and feel of your website.

Responsive Design
Responsive design is perhaps the most important website issue facing business owners. If your staffing firm website is not optimized for mobile devices, you are potentially missing out on the biggest part of your target audience. In order to attract the attention of tech-savvy millennials, it is imperative that your staffing firm website is prepared to display accurately on desktops, laptops, tablets and all handheld mobile phones. Responsive websites are able to automatically adjust their layout based on the screen size of the device. While it is expensive to develop, staffing firms looking to attract today’s busy professionals need to look at responsive design as a long-term business investment.

Practice Makes Perfect
Once your site is where you think you want it to be, remember that practice makes perfect. Does your ATS integrate with your site as it was intended? Are there any broken links that are going to result in error messages? In order to ensure the best possible user experience, be sure to test out your website on different sized screens and at various resolutions. Never go live with your new website until you have thoroughly tested the functionality of your site and are confident that no problems exist.

Key Takeaways for Staffing Firm Website Resolutions:S.J.Hemley Marketing

  1. Look for innovative ways to make your website stand out from the crowd
  2. Consider your website as a whole in order to ensure the best possible user experience
  3. Combine advanced web design techniques and simpler effects to create your website layout
  4. Ensure that your staffing firm website incorporates responsive design
  5. Test out your website before going live in order to ensure the best possible user experience

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.