Go to Market Strategy


To survive in a fast-paced marketing world, you need to stay ahead of the curve. Keep in mind that the marketing strategy is your game plan for everything. Without a successful marketing strategy, the prospect of your business growing is more reliant on luck than skill.

Even though many companies know the right order in B2B marketing strategies, some still start Ready, then Fire, and afterward Aim. Come on, be serious. We both know it is really Ready, Aim, Fire!

But first, let’s go back to the basics:

What is a Marketing Strategy?

Marketing strategy is a company’s entire plan for reaching out to potential customers and converting them into buyers of your services. Furthermore, a marketing strategy includes essential components such as a value proposition, key brand messaging, information on target consumer demographics, and your 4 Ps: Product, Price, Place, Promotion.

The ultimate goal of a marketing strategy is to establish and communicate a durable competitive advantage over rival staffing companies. Certainly, this is why you can’t run without a strategy.

A thoroughly mapped-out marketing strategy has the value proposition as the center of the plan, from which everything revolves around. Here are some additional suggestions for improving your marketing plan: Marketing Strategy essentials you didn’t know you needed.

Creating a marketing strategy requires a few steps:


1. Ready


Prepare yourself and identify your objectives — while obtaining clients and placing candidates is every staffing firm’s ultimate goal, you are thinking ahead and setting relevant short-term objectives in place. Whether they are boosting client engagement, generating leads, or else, the more manageable objectives are, the more exact quantifiable benchmarks you receive.

Start thinking of strategy as the guiding principle for putting everything in order and preparing for what is ahead.


2. Focus on the Aiming


Targeting — Targeting is everything. Every staffing firm has its ideal client, and you have to be familiar with every single one of their characteristics.

Market segmentation is a synonym of targeting and is indispensable when creating your market strategy. In order to capture the interest of those who are already interested, targeting enables you to develop focused techniques that are definitely going to draw potential customers to your deck.

Just like aiming in a shooting board, aim at the right market segment. This is the turning point in sales. Think about it: if someone pulls the trigger before aiming at the target, after numerous tries, one eventually gets close to the center, but you’ve already expended a lot of ammunition. However, if you aim before you fire, you have all the chances to hit the target with just one bullet. Applying a marketing plan is undoubtedly the same. .

Now, decide who your target market is and how your staffing firm betters their hiring process.


3. Pull the trigger


After aiming, you are ready to pull the trigger and turn your strategy into a reality.

Carrying out your plan of action assures you a place in the map so your target market finds you easily. Besides, everything is about working smarter not harder.

As the market changes, problems change, so make sure you remain current with marketing trends but, at the same time, don’t forget the basics.

Do you currently include any of these components in your staffing firm marketing strategy? Do you need assistance starting? If you need help, just let us know. For more marketing and social media advice, check out our blogs or get in touch with us — we’d love to chat!

S.J.Hemley Marketing



About S.J.Hemley Marketing

S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com.