Are you having a slow day at work? Slow days at work don’t come around often, but when they do it’s a great opportunity to relax, but also a perfect time to catch up on aspects of your business that you may not pay attention to on a day-to-day basis. Here are some simple marketing tasks that should be done to make sure your company is still following a sound marketing strategy.

Goals
When developing the marketing strategy for your business, you had to set goals that you wanted to reach – remember those? Down time is a perfect opportunity to stop and take a look to see if you’re reaching those goals. If you find that you’re not heading in the right direction to achieve those goals, what can you do differently? If your company is heading in a different direction, then you need to create new goals and develop a new marketing strategy. This is a great time to do an inventory of your successes and areas for improvement.

Take a Look Around
A company’s working environment is key to the motivation and success behind its employees. If motivation and inspiration are lacking within the workplace, then the business will suffer. Take a moment during some quiet time to look around to see how your staff is doing. If inspiration and enthusiasm is lacking, then look back on your marketing strategy and company goals to remind the company of why you do what you do. Find a way to get the staff and yourself excited again about the product or service.

Social Media
Social media plays a large role in improving your company’s SEO and ROI. Use downtime by being creative and shooting a company video to post on social media, or get caught up on company blogs. If you are caught up on social media, then take a look at the data – look at which posts are driving traffic and which aren’t.

Listen
Along with posting content to social media, research news and current events happening within your industry. Join LinkedIn discussions and listen to what your target audience and what other industry professionals are talking about to learn about any developments, or concerns that can be addressed.

Analyze the Data in Front of You
How much traffic are you driving to your website? Where are those potential leads coming from? Are enough potential leads being turned into hot leads, generating a return on investment? Now is the time to analyze the data in front of you to see what has worked and what hasn’t; eliminate any time and money that is being spent on areas of your business that are neither working nor generating ROI.

Five Key Takeaways:S.J.Hemley Marketing

  1. Look back on your company goals to see if you are on the right track to accomplishing them, or if you need to change your business goals.
  2. Check in with your employers to be sure they are still motivated and to be sure everyone is on the same page with the direction the company is heading in.
  3. Be creative with your social media to drive traffic in order to increase your SEO and ROI results.
  4. Join discussions on social media to stay involved and updated in what is happening within your industry.
  5. Use analytic programs such as Google Analytics, to see what is working and what isn’t working.

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.