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Driving Sales Or Wait And See?
We all know the adage that people do business with people they like. Yet, how do you get someone to like you when they won’t event talk to you? Lead generation refers to the acquisition of new clients, acquisition of new candidates, and the expansion of business within existing clients. When we talk about prospecting, […]
How will training help? I need productive sales teams.
One of the very first things we all learn about salespeople is that they are born, not made. This is fundamentally true, but we have all met the person that seems to overcome regardless of the birth quotient. What do they do differently and can we make them? Train to fit the person with the […]
The 4th of July – A Branding Case Study
The 4th of July is a special time of year when we celebrate our independence. Some of us spend time celebrating those that got us our independence and many of us simply celebrate. What do you think of when you think of the 4th? Do you think of the UK? Do you think of swimming […]
Why It’s Important to Implement a Brand Strategy For Your Staffing Firm
Brand identity is a crucial part of your firm’s overall marketing strategy. If you want your clients and consultants to recognize your company name along with a good connotation, then implementing a brand strategy for your staffing firm is what you need to do. With it, you’ll be able to uniquely distinguish yourself from your […]
Is your website the beginning or the end of your marketing effort?
We all make the decision to create a website for our business, but do we begin with what it can do for us or do we simply say we need a site? Our website is the most client facing marketing tool we possess, but most companies are not sure what the site is currently doing […]
