blog
Is your website the beginning or the end of your marketing effort?
We all make the decision to create a website for our business, but do we begin with what it can do for us or do we simply say we need a site? Our website is the most client facing marketing tool we possess, but most companies are not sure what the site is currently doing […]
What Do You Know About Your Clients: Market Research
Market research are two words that are surprisingly scary for your average staffing firm. That’s because these words imply taking a deep dive into understanding the needs and motivations of your clients and most firms just don’t have the personnel to achieve this lofty goal. However, most firms don’t need to take a deep dive. […]
Staffing Firm Content is King. Why? What?
When we talk about the phrase “content is king”, the first questions that people tend to ask are “why is content king?” and “what content should I be sharing?”. To which, both are fairly simple to answer. To answer the “why?”, it is simply because the average person does not want to be sold to. […]
What’s in a marketing and sales strategy? Can it deliver ROI?
Your marketing and sales strategy is the cornerstone of driving your business. When strategy is overlooked, business opportunities are lost, differentiation is missed, targeting opportunities is less focused, market penetration does not have depth, and overall your team is taking a scattered approach. We need to get your strategy down to a fundamentally easy and […]
Generating Leads through Email Marketing Campaigns
When designing any marketing initiative, it is essential to evaluate who exactly falls into your staffing firm target audience. For each email marketing campaign, you must set specific goals and decide whether your message is going to be relevant to the identified audience. Pay attention to wording choices, images selected and any appeals you are […]
