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Staffing Firm Content is King. Why? What?
When we talk about the phrase “content is king”, the first questions that people tend to ask are “why is content king?” and “what content should I be sharing?”. To which, both are fairly simple to answer. To answer the “why?”, it is simply because the average person does not want to be sold to. […]
What’s in a marketing and sales strategy? Can it deliver ROI?
Your marketing and sales strategy is the cornerstone of driving your business. When strategy is overlooked, business opportunities are lost, differentiation is missed, targeting opportunities is less focused, market penetration does not have depth, and overall your team is taking a scattered approach. We need to get your strategy down to a fundamentally easy and […]
Generating Leads through Email Marketing Campaigns
When designing any marketing initiative, it is essential to evaluate who exactly falls into your staffing firm target audience. For each email marketing campaign, you must set specific goals and decide whether your message is going to be relevant to the identified audience. Pay attention to wording choices, images selected and any appeals you are […]
Social Media: What did everyone do before they were able to give updates?
From pony express to real-time updates, how the world has changed. From consumers to business owners alike, we are all spending an inordinate amount of time on the tools that drive efficiency, drive sales and drive interaction. Our smart phones keep getting smarter and the tools that tie us all together have gone from writing […]
Don’t update or change a thing on your staffing firm website – 5 reasons why.
We all debate the need for our staffing firm website. Is it a lead generator? Is it an online brochure? Is it there because someone told you that you have to have a website? The fact is the reasons to not change a thing are the easy answers. Five reasons not to update or change […]
