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Using a Heat Map to Expand Market Research
There are three ways to exit a room: banging your head against the wall, the window, and the door. While the door is the easiest way out, people tend to choose to bang their heads or jump out windows. Market research is much like this, staffing firms tend to choose the window or the wall […]
Build Effective Email Marketing Campaigns
Email marketing is one of the greatest mediums to communicate with consumers. It is cost effective, a quick way to reach a large audience and as technology has evolved, email has become more accessible and more important. There is no question that email marketing is here to stay only question is how effective can we […]
5 TIPS IN DEVELOPING A LINKEDIN STRATEGY
In today’s technology driven world, it is inevitable that the face of your company is becoming more and more accessible to the public due to social media. Your online presence on social media platforms is becoming just as important as your company’s website. Social media is a great way to show off your company […]
Market Research: Do we know what we need? Do we know what our clients need? How?
One of the first things that we learn in marketing is that while what we do has an artist’s hand, there is more science than art. We need facts to operate from in order to draw the right conclusions and those right conclusions are turned into works of art, if you will. Facts are our […]
Social Media: What did everyone do before they were able to give updates?
From pony express to real-time updates, how the world has changed. From consumers to business owners alike, we are all spending an inordinate amount of time on the tools that drive efficiency, drive sales and drive interaction. Our smart phones keep getting smarter and the tools that tie us all together have gone from writing […]
