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Staffing Firm Demand Generation
It’s time to talk about demand generation. How many of you are currently trying to get new clients, expand in your existing clients, and/or attract new candidates? Staffing firm demand generation is all about creating campaigns that draw demand from your clients, prospects, and candidates. Whether you are trying to attract new clients, expand, or […]
Staffing Firm SEO and SEM: Back to the Basics
What is SEO and SEM? Why is it so important? Everyone should have SEO/SEM in their digital marketing strategy, but if you’re not utilizing it correctly, it won’t have any impact on your business. SEO/SEM are designed to have a positive impact on your staffing firm’s website traffic. Here’s what you need to know. Search […]
Recruitment Advertising: Have You Looked at Your Job Postings? How Bad Are They?
Let’s walk through this…you’ve received new jobs from your clients and now it’s time to find candidates. Where do you start? The first thing to remember about your job postings/recruitment advertisement is that you only get one chance to make a first impression. The second thing to remember is that in the current job environment, […]
Don’t Let Your Staffing Firm Fall Victim to these Common Website Mistakes
Your company website is an essential part of your staffing firm’s branding and marketing efforts. Before contacting your sales team and recruiters, potential clients and candidates are most likely checking out your firm online. Thanks to the Internet, potential candidates and clients are able to access information about the history of your staffing firm, how […]
Brand Matters, but Not Without ROI
Our tagline is, “brand matters, but not without ROI”. The reason we came up with this tagline is because many staffing firms have looked at branding as a cost center, instead of an ROI center. The truth is, there is some branding for staffing firms that don’t generate ROI. However, most branding tactics should have […]
