blog
Market Research: Do we know what we need? Do we know what our clients need? How?
One of the first things that we learn in marketing is that while what we do has an artist’s hand, there is more science than art. We need facts to operate from in order to draw the right conclusions and those right conclusions are turned into works of art, if you will. Facts are our […]
Social Media: What did everyone do before they were able to give updates?
From pony express to real-time updates, how the world has changed. From consumers to business owners alike, we are all spending an inordinate amount of time on the tools that drive efficiency, drive sales and drive interaction. Our smart phones keep getting smarter and the tools that tie us all together have gone from writing […]
Creating & Implementing a Successful Content Marketing Strategy
In today’s digital age, content marketing is more relevant now than ever. While product and service marketing are usually a business’ main concern, content marketing is just as significant and impactful in reaching your audience. Think about your company’s content marketing goals. Are you trying to generate leads? Raise awareness? Boost brand reputation and loyalty? […]
The Power of Metrics at Your Sales and Recruiting Organization
Imagine this. You just hired a sales and recruiting team for staffing solutions and you are excited to see results. However, you realize that some of them are not meeting the sales goals and you’re not sure how to fix that. This is where the importance of sales metrics comes in. Sales metrics are the […]
Focus Groups, Feedback & Findings – Creating a Winning Branding Strategy
Do your customers recognize your company logo? Do they remember your tagline? Do they associate a positive image with your organization? If yes, then your branding strategy must be on point. However, if not, then don’t worry – we are here to help. Creating a branding strategy is essential for any business to succeed. Your […]
