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Refreshing Your Staffing Content Marketing Strategy
In previous articles, we have talked about different approaches to content marketing, but I wanted to take a slightly different direction today. From company to company, we have seen a staleness in their content marketing. Today, let’s discuss how to keep your content marketing fresh and delivering results. Your content marketing strategy is directly tied […]
Dos and Don’ts for Your Staffing Firm Tradeshow
Tradeshow! A great opportunity to promote your services, outpace competition and win more business. Since no battle can be won without a strategy, you need to have a plan of action in order to collect the fruits of your tradeshow effort. Attending a staffing firm tradeshow is not only about booking a booth space and […]
Staffing Firm Demand Generation
It’s time to talk about demand generation. How many of you are currently trying to get new clients, expand in your existing clients, and/or attract new candidates? Staffing firm demand generation is all about creating campaigns that draw demand from your clients, prospects, and candidates. Whether you are trying to attract new clients, expand, or […]
Staffing Firm SEO and SEM: Back to the Basics
What is SEO and SEM? Why is it so important? Everyone should have SEO/SEM in their digital marketing strategy, but if you’re not utilizing it correctly, it won’t have any impact on your business. SEO/SEM are designed to have a positive impact on your staffing firm’s website traffic. Here’s what you need to know. Search […]
Recruitment Advertising: Have You Looked at Your Job Postings? How Bad Are They?
Let’s walk through this…you’ve received new jobs from your clients and now it’s time to find candidates. Where do you start? The first thing to remember about your job postings/recruitment advertisement is that you only get one chance to make a first impression. The second thing to remember is that in the current job environment, […]
