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Avoiding Tone-deafness in Marketing
Something we get asked frequently is how to avoid sounding tone-deaf in marketing efforts during the COVID-19 pandemic. Although it’s very important to avoid tone-deafness during this time, it’s not the only time to avoid this issue. Tone-deafness in marketing has been an ongoing issue for some time and should always be avoided. Being tone-deaf […]

Putting the “Strategy” in Staffing Content Marketing Strategy
As you know, we have discussed the importance of your staffing content marketing strategy in past blogs. However, something we have not gone into detail about is that your content strategy goes well beyond your social media and website. Don’t get me wrong, the digital aspect of content marketing is extremely important, especially in today’s […]

Lead Generation for Staffing in Today’s Environment
When we talk about lead generation for staffing, we can’t forget the environment we are all living in today. “Business as usual” in your marketing efforts is not going to work. If you were using direct mail as a lead generation tactic previously, it’s time to rethink your strategy because that is currently not a […]

Your Staffing Firm Recruitment Strategy via Digital Marketing
There are many things to consider when applying digital marketing to your staffing firm recruitment strategy. Digital marketing encompasses many things that are, you guessed it, digital and online. This includes your website, social media, various job board sites, and more. When creating your digital marketing strategy for your recruiting efforts, take the points below […]

You Are Your Team (The Importance of Training)
Who you are as a staffing firm is directly related to who makes up your team. In order to put your best foot forward, training must take place during both the orientation stages and as part of an ongoing in-service program. Obviously, new recruiters and sales professionals need to be brought up to speed with […]