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Your Staffing Firm marketing strategy in uncertain times
Whether you took a few business classes, went to business school, or received your MBA, you likely heard the same business facts that I did. Business school 101: during a downturn, spend more energy in marketing than you would during good times. The logic to this makes complete sense because during a downturn, your dollar […]
How to attack sales during unusual times
With the times we’re in, staffing firm sales efforts have gone from hard to hardest. “Business as usual” is not going to work. We normally find ourselves as salespeople pitching prospects for an in-person meeting, and that is not going to happen right now. As hard as it has been to get people on the […]
Market Research to identify clients and candidates
When it comes to buying property, we’ve all heard the phrase “location, location, location”. But, in our businesses, we need to remember the words, “data, data, data”. Data comes to us through market research and various research projects that provide an incredible amount of insight into many different topics that all solve challenges within your […]
Insightful Ways to Use Social Media
I don’t know about you, but I find myself scrolling through social media every day. That might be the millennial in me talking, but it’s the truth. Social media marketing is so valuable and beneficial to your company and overall business growth. If your business isn’t on social media, bookmark this blog and create some […]
StaffingREEL PODCAST: The Talent Shortage with Kip Wright
Welcome to StaffingREEL, the podcast for everything staffing. We look forward to sharing highly relevant content from across the staffing ecosystem. Let’s welcome our first guest, Kip Wright, CEO of Genuent and Talent Path, a division of Genuent. Kip speaks to us about the talent shortage, recognizing that our current situation will evolve and we […]
