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Market Research

Is Market Research Really Necessary for Your Staffing Firm?

In order to build a thriving staffing firm, you must provide top talent, make timely matches and offer fair pricing for your services. Since you already know this basic formula for success, you might be thinking how is market research going to help? There are many areas where market research has the potential to shed […]

social media engagement

The Value of Social Media Engagement

You’ve created your editorial calendar, solidified your target audience, written content for posting, and gathered your repurposed articles. Now what? Once you’ve created a solid online presence, you shouldn’t disregard all the work you put into it. How is your target audience engaging with your social media posts? Are they clicking links, liking, and commenting […]

trends in SEO

New Trends in SEO

Search engine optimization. We know it, we use it, we love it. We’ve discussed several times before how important SEO is for your staffing firm marketing strategy and that it should never be overlooked. SEO is something you should always be aware of, as it is constantly evolving. Like everything digital, SEO has been improving […]

tone-deafness in marketing

Avoiding Tone-deafness in Marketing

Something we get asked frequently is how to avoid sounding tone-deaf in marketing efforts during the COVID-19 pandemic. Although it’s very important to avoid tone-deafness during this time, it’s not the only time to avoid this issue. Tone-deafness in marketing has been an ongoing issue for some time and should always be avoided. Being tone-deaf […]

staffing content marketing strategy

Putting the “Strategy” in Staffing Content Marketing Strategy

As you know, we have discussed the importance of your staffing content marketing strategy in past blogs. However, something we have not gone into detail about is that your content strategy goes well beyond your social media and website. Don’t get me wrong, the digital aspect of content marketing is extremely important, especially in today’s […]

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