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Building Your Brand Through a Winning Social Media Strategy
Today branding goes beyond just your company’s logo or the products or services your business has to offer; branding is also through content and transparency. By this point we have all heard about Facebook, Twitter, LinkedIn and other social media platforms and we all know our companies need to be on them. You have created […]
5 Ways to Develop a LinkedIn Strategy That Works
Whether you like it or not, the face of your company is becoming more and more accessible to the public due to social media platforms. Your online profiles are becoming just as important as your company’s website, especially the professional social media platform, LinkedIn. LinkedIn is a business development tool to reach out to people […]
Strategic Planning for 2013
Over the last few weeks we have discussed the many ways in which to build your marketing strategy by identifying who, what, where, why and how. Along the way, there were many lessons learned such as determining what you want to sell to the target audience, identifying who is your target audience, understanding where you […]
One of the most important marketing rules: Be thankful for your clients and your team.
Building your business. Attracting new clients. Creating more sophisticated marketing efforts. Learning to begin with marketing strategy in order to drive results. We began 2012 with a simple concept, offer prospects and clients a true consulting partner. We approach every opportunity the same, we just want to help. If we are a fit then great […]
Tradeshow leads: We met a thousand people and we have no sales to show for it.
You budgeted to go to “Tradeshow X”. You covered space rental, booth costs, travel and entertainment, pre-promotion, shipping, on-site representation, and all the extraordinary costs that go into making a show a success. How many leads did you get? Did those leads make you feel like the show was a success? Was the show a […]
