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The Generation of Lead Generation. You can do it.
adminJune 26, 20120 Comments
Sales is about reaching an audience one at a time. Marketing is about reaching an audience in masses. This basic tenet is at the foundation of how lead generation provides value. We all know from basic business classes that we should invest in marketing, but the hard part is that we don’t know which marketing […]

Why are we here? Marketing & Sales Strategy driving ROI.
adminJune 11, 20120 Comments
So many years ago, I got into marketing because I loved the idea of building solid brands. Oddly enough, I noticed that brand and ROI were not all that connected in most people’s eyes. Words like pretty pictures had been associated with the brand and for the most part my job within my companies was […]