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5 Email Marketing Myths to Avoid
Email marketing is one of the oldest digital marketing channels; therefore, it has accumulated many misconceptions over the years. Email marketing myths are common, but are harmful to your business. Email marketing is still one of the most effective lead generating tools, providing you with the most direct line of communication to potential leads. Sending […]
Breaking Through the Noise to Attract the Right Target Audience
With all of the noise in today’s market place, how do you break through and attract the right target audience? In order for any business to reach their marketing goals, it is important that you know your target audience inside and out. Conducting market research and analysis is essential to understanding and then attracting the […]
Drive Record-Breaking Traffic to Your Website
What makes potential clients and candidates click on your website as opposed to a competitor’s website? Every business owner wants their target audience to know the services their business provides and read the quality content they produce on their website. Every business owner knows that driving traffic to their website is key to increasing their […]
Rebranding Your Company: What’s in a name?
What do you want your company name to communicate? What name accurately articulates your company’s mission and goals? Your company name needs to reinforce the key elements of your business. Your company name needs to be strong, but easy for clients to remember. Renaming your company is difficult because at one point someone thought long […]
5 Essentials to Building a Marketing Budget
Have you built a marketing budget? What is the purpose of the budget you have built? Are you documenting expenses or determining how to grow your business? Many business owners attempt to rationalize expenses and call it a budget, but the truth is failure to take marketing seriously and create an appropriate budget negatively impacts […]
