blog
Avoid the definition of insanity. Change it up and create a lead generation campaign.
Your sales team is begging for help. They call every day with the same message and struggle to get thru to a human being. You might say, “The strong survive.” Banging your head against a wall is not strength. Marketing campaigns are designed to open doors, make conversations easier and provide motivation to the client. […]
Identifying your Identity. The command and control of defining your company.
How do your customers know you? How do they remember you? What are three words that they would use to describe your firm? We are all busy building our companies and it all starts with a sale or does it. Do people buy from people they don’t know or like? When it comes to closing […]
Is my firm different? Can I tell people how it is different?
We have all seen the differentiators that are not exciting. How you determine your differentiation is one of the toughest things you will do. It is determined by who you want your firm to be and simply put, profitable is not a good differentiator. This is where your process can stand out. This is where […]
Why are they not coming to my booth? The art of tradeshows.
There are many views on the value of tradeshows, conferences and career fairs. The fact is that you can be lost in a crowd and they can be the best thing ever. The difference between a good show and not a good show begins with the show organizers, but then it falls to you and […]
The Generation of Lead Generation. You can do it.
Sales is about reaching an audience one at a time. Marketing is about reaching an audience in masses. This basic tenet is at the foundation of how lead generation provides value. We all know from basic business classes that we should invest in marketing, but the hard part is that we don’t know which marketing […]
