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5 Essentials to Building a Marketing Budget
Have you built a marketing budget? What is the purpose of the budget you have built? Are you documenting expenses or determining how to grow your business? Many business owners attempt to rationalize expenses and call it a budget, but the truth is failure to take marketing seriously and create an appropriate budget negatively impacts […]
5 Key Aspects to Creating a Great Website to Increase ROI
Websites are essential to any company and make the difference in converting leads into hot leads for your business. Websites require valuable content, upkeep, strong calls-to-action, lead generation capabilities and organization. Remember your website is the face of your business, and you have a website to increase your return on investment and drive search engine […]
5 Tips to Branding your Company
Marketing and branding is often overlooked by companies, as businesses tend to focus on the logistics of keeping a company running. However, branding is also incredibly important to a company’s client outreach and overall success. Simply put, branding elevates and differentiates your company’s products or services. With that said, having a strong, clear and concise […]
5 Ways to Boost your SEO through a Sound Social Media Strategy
Social media is one of the best ways to boost your search engine optimization results (SEO) and drive potential leads. Developing a sound social media strategy to increase your SEO results consists of posting valuable content consistently, creating vanity URLs for each social media profile, including inbound links, complete backend information on each profile, and […]
5 Questions that should be Driving Your Social Media
When creating a social media strategy for your business, think of the goals of your company. Through market research, you will begin to generate questions that can be answered through a sound social media strategy. From understanding what direction you want to take your business to how you want to increase awareness, the answers to […]
