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When Was Your Last Staffing Firm Referral Campaign?
Lead generation is an essential part of every staffing firm’s marketing. How does your firm secure new leads? Email marketing campaigns, print advertising, trade shows, social media campaigns and referral campaigns are all great ways to generate new sources of candidates for your staffing firm, but which type of approach is the best for marketing […]
What Makes the Ice Bucket Challenge So Successful? A Lesson in Modern Day Social Media
Social media is a great way to start a conversation with your target audience and increase engagement with your brand. Social media is also an effective vehicle for spreading a message and generating interest in a particular cause. The success of the ALS-focused Ice Bucket Challenge campaign is a great example of modern day social […]
Ways to Build Your Staffing Firm’s Brand Through Social Media
Simply put, your company brand is the way your firm is viewed by potential applicants, current candidates, clients, current employees and future employees. Social media is a valuable tool that has the power to build brand loyalty and your reputation within your industry niche. Social media platforms are a great way to attract visitors to […]
Are You Really Getting the Most Out of Your Staffing Firm Website?
In order to build your business and your brand, it is essential that you maximize the return on investment (ROI) of your staffing firm website. Is your website generating qualified leads for your recruiting team? Are your sales managers converting leads into clients? If your staffing firm’s website is not bringing in business then your […]
Reasons for Your Staffing Firm’s Lack of Content Marketing Success
Are you marketing your staffing firm to the best of your ability? Is your company making use of social media and building your brand among your target audience? If the answer to either question is no, then you need to sit down and assess your efforts. Content marketing is a technique used by businesses that […]