blog
What You Need to Know about SEO
Search engine optimization is about maximizing the number of visitors to your staffing firm’s website by ensuring your website appears high on the list of results by a search engine such as Google, Yahoo or Bing. This is key to every business because it is what increases your brand awareness and in the end is […]
How to Differentiate your Staffing Firm from Competitors
Competition is an integral part of doing business. How successful you become at competing depends on how you position your staffing firm in relation to your competitors. Standing out among your competition requires being able to communicate your points of difference clearly and effectively to your target audience; it means continuously making improvements to sustain […]
The Do’s and Don’ts to Using Social Media for Your Staffing Firm
Social media sites from LinkedIn to Twitter, are great tools to help staffing firms better connect with their target audience, increase their search engine and return on investment results. However, there are ways of using social media that hinder your business. It’s important to be careful and conscious about the decisions you make around social […]
When was the last time your company evaluated its marketing strategy? 5 Ways to Evaluate Your Marketing Strategy
How often do you evaluate your staffing firm’s marketing strategy? Businesses are always evolving along with various marketing tools and your clients. Therefore, it’s vitally important that your company is taking a shallow dive every 6 months to evaluate your staffing firm’s marketing strategy and a deep dive every 2 years. Revisit Marketing Goals One […]
5 Ways Your Blog Increases Your Return on Investment
Social media marketing not only drives a high return on investment for your business, but recent studies confirm that consumers spend 22% of their time online on social media channels. Blogging should be a crucial part of every staffing firm’s social media strategy. Blogs have a large influence on a brand’s awareness among your specific […]
