Optimizing the Performance of Your WebsiteIt is the first thing that –hopefully– comes up when someone is looking for your services online. Your staffing firm website is the flagship of your online presence and must be the lead generator of new business by attracting new visitors and driving engagement. But to do so, it needs to perform the way it was designed to. Most companies make the mistake of launching or redesigning their website and then putting it on autopilot believing that the mission has been accomplished. Well, that is simply not true. Keep in mind that the experience online users have with your site is always your responsibility. Take a look at following points to optimize your staffing firm website and increase its effectiveness.

The Looks and Navigation
A picture is worth a thousand words. What your visitors see when they land on one of your website pages is what is going to catch their attention and draw them in. However, in order for them to stay around, it is important to make sure that your navigation allows them to go where they want to and find the information they are looking for. So, a website equation has two parts; an intriguing design and a seamlessly working navigation. If the latter is not working properly or it is difficult to control then the former is irrelevant. With that being said, optimize your staffing firm website by adopting a dynamic look and simplifying navigation.

The Mobility
Responsive design must be at the top of the list of the things to do when you look for ways to optimize your staffing firm website. If your target audience is unable to access your website on the go then prepare yourself for some tough business times. Remember that the great majority of users rely heavily on mobile devices for their online searches and in order to attract their attention you need to need to make your website responsive to every device. In addition, you will give a boost to your search engine optimization (SEO) numbers because search engines rank responsive websites higher than those that are not.

The Content
Your website is the book of information about your company and the services you offer. This information needs to be regularly updated to convey your key message and speak to the needs of your target audience. Similarly, it is the place where you list job openings and where candidates land to apply. If visitors come across outdated information or if they have a hard time applying for a position or worst, if they spend time filling out forms for positions that have already been filled, then you can imagine the impact this is going to have to your brand. To avoid such mistakes, you need to optimize the performance of your staffing firm website by making sure that any type of content that you present is complete and accurate.

The Controls
How easy is it to make changes on your website? Let’s say that you want to post new content and you need to create a new page or that one of your blog article pages is taking time to load because its image is too big or one of your application forms needs to be updated. Is your website designed with a content management system (CMS) that allows for easy internal updates or you need to wait for your website developer to do it when they have a chance? Speed in meeting your audience’s expectations means having control and being able to optimize your staffing firm website whenever needed and quickly.

The Functionality
Nothing turns off online users more than a website that doesn’t live up to their expectations. Pages that take forever to load, application forms that don’t work, videos that buffer and links that direct to error pages are just a few of the setbacks that your own website might be experiencing without you even knowing. In order to optimize your staffing firm website you need to spot malfunctions before they create roadblocks that make potential candidates and clients to drop off. Perform routine checkups to assess the functionality of your site and keep an eye on your behind the scenes analytics to spot inconsistencies and take corrective action.

S.J.Hemley MarketingKey Takeaways for Optimizing the Performance of Your Website:

  1. Ensure your website has an intriguing design and a seamlessly working navigation
  2. Optimize the performance of your website by making it responsive to mobile devices
  3. Make sure your content is complete and accurate
  4. Use an effective CMS to easily make changes on your website
  5. Perform routine checkups to assess the functionality of your site

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.