Social media helps people communicate with friends and family and stay in touch with what is happening in the world.Social Media Assuming you are using it correctly, social media is also a vehicle for building brand loyalty and attracting new clients and candidates to your staffing firm. Are you actively engaged on social media sites such as Facebook and Twitter? Is your staffing firm well-represented on LinkedIn and participating in groups relevant to your staffing niche? Social media marketing is a great tool for helping staffing firms to build their brand, boost their SEO results, convert more leads and better connect with their target audience.

Establish a Social Media Marketing Strategy
Staffing firms must create a comprehensive staffing firm social media strategy. In order to keep track of what people are saying about your staffing firm, it is essential to communicate clear social media procedures with your team. An established staffing firm marketing plan must include processes to collect online data and analyze what your target audience is saying about your services. Some larger organizations have gone so far as to create social media command centers that are tasked with the day-to-day postings and social media monitoring efforts. Staffing firms of all sizes need to engage with their ideal target audience and create a plan that fits their individual needs and capabilities. Don’t be overwhelmed by the idea of initiating social media efforts for your staffing firm. Start small, and build a loyal following as you grow. Be sure to stress with your team the importance of following the plan and the need for common sense in all online interactions. Avoid staffing firm social media mistakes by creating a complete social media marketing strategy and stick to it to the end.

The Importance of Branding
Embrace the world of staffing firm social media and use it to help build your brand identity. Your online interactions need to communicate your staffing firm’s story and provide your target audience with the opportunity to better understand your company culture. Speak with your team about the important role they play in the social media efforts for your staffing firm. Encourage your recruiters and sales managers to share your updates as a means of spreading your news to a wider circle of contacts. Staffing is an industry that is heavily reliant on word-of-mouth referrals, so a positive branding identity is an essential part of any successful firm. Potential clients and candidates want to feel like they are entering into a dependable relationship with your team, so be sure that your online social media interactions speak to that trustworthy bond. Interact with your clients and candidates regularly as a show of good faith, and be sure to immediately reply to any less-than-favorable reviews of your staffing firm. It is important for your audience to know that you are constantly striving to make positive changes in your organization.

You Better Be Blogging
Does your staffing firm website have a company blog? Do you regularly post informative articles and call attention to them on your social media platforms? If you do not maintain an active blog, your staffing firm is missing out on potential lead generation opportunities and the opportunity to interact with your target audience. Blogs are a great way to promote your staffing firm services and success rates, demonstrate industry expertise, and lend credibility to your brand. Distributing well-written, informative articles helps to attract the attention of new clients and candidates, and to build a loyal following of return visitors.

Missed Conversion Opportunities
Staffing firms must embrace social media as a way to encourage engagement within your target audience and drive conversions. Every social media post represents an opportunity for your team to convert potential clients and candidates. A line of communication with an interested party is opened whenever someone likes one of your posts, shares your video, or comments on your blog article. Make sure to take advantage of this interaction. Build up your staffing firm’s online credibility and establish your organization as an industry influencer by carefully nurturing leads and maintaining professional interactions with your followers. People want to do business with other people, not with an impersonal company identity. Interact through social media channels and use your online presence to humanize your brand.

Boost Your SEO
Search Engine Optimization (SEO) is the best way to draw new traffic to your site, so why not boost your ranking by engaging in social media efforts for your staffing firm? Organizations that choose to maintain a low online profile are hurting their ranking due to the fact that search engines factor a company’s social media presence into the SEO calculation. Staffing firm marketing efforts must address how companies plan to collect and analyze online data. Use this important feedback as a way to improve your brand and lend credibility to your staffing firm.

Key Takeaways for Making Staffing Firm Social Media Valuable: S.J.Hemley Marketing

  1. Staffing firms must establish a social media marketing strategy that addresses social media efforts
  2. Social media efforts lend credibility to your brand identity
  3. Maintain an active and informative blog in order to draw visitors to your site
  4. Convert interested leads through your social media platforms
  5. Boost your SEO results by actively engaging in social media

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.