When was the last time you gave your website a background check? Auditing your website is the key to determining if it’s achieving all of your goals and if not, what improvements can be made? Website audits are the way to evaluate your sites technical performance, identify any missed SEO opportunities, evaluate lead generation as well as your conversation rates.

Website Usability
Websites are created to help generate leads and ultimately turn those leads into consumers. However, this isn’t going to happen on its own; your website needs to be designed with your target audience in mind. Every business is different; therefore, you need to analyze your target audience navigates your site. Is your website layout clean or cluttered? Check your user flow on Google Analytics to see how you can change your website’s usability. Be sure to look at length of time on each page, time on the site, pages viewed as well as the flow and you will make some very clear choices.

Technical Performance
Does your website lead to any “Error” pages? Are your page URLs SEO friendly and not overly keyword stuffed? Is your website mobile friendly? Do you have any broken links? These are all areas where you should be assessing the technical end of your website. Again, you want to make your website as user-friendly as possible and not make it complicated for a user to navigate.

Site Performance
Believe it or not, your site speed can not only hinder your visitors stay on your website, but can also influence your rankings on Google. It doesn’t matter how clean and easy to navigate your website is, if no one can ever get to it. If your website does not load within 5 seconds, a visitor is more likely to hit the back button, leave your page and your lead generation results will suffer.

Is your Website Optimized for ROI?
Does your website contain call-to-action buttons to direct potential leads to the right places? Do you have any marketing offers? Are your landing pages working and appropriate? You want to always make sure that you’re not missing opportunities where you can reach out to potential leads.

Website Content
Aside from making sure your content is up-to-date and useful for your users, is your content filled with the appropriate keywords to optimize your search results? Through analyzing your website analytics, you are able to determine which keywords are driving SEO and which aren’t. Take this opportunity to change out certain keywords that are not driving traffic.

Five Key Takeaways:

  1. Make sure your website is clean and not cluttered in order to make it easy to navigate
  2. Click through each page to be sure there are no technical errors
  3. Speed matters, so be sure to update your site’s load time
  4. Remember to include call-to-action buttons to increase your ROI results
  5. Fill your website with the appropriate keywords to enhance your SEO

About S.J.Hemley MarketingS.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.