Are you a recruiter looking to attract top-tier candidates? Well, it’s your lucky day. Using Google Ads for staffing lead generation is the powerful and strategic weapon, no one knew they needed. Through the use of Google Ad lead generation, staffing firms fill roles faster, attract high-quality leads, and stay at the top within the very competitive market.

In today’s competitive market, where candidates are looking to be the next big thing and recruiters are looking for top-tier talent, Google Ads are your needle in a haystack. So, how do you use Google Ads to generate staffing leads?

What Are Google Ads?

Google Ads is a cost-per-click online advertising platform that allows businesses to display ads within the Google Display Network. Google Ads are prompted when relevant keywords or interests are being searched by consumers. They allow businesses to run scalable, hyper-targeted ad campaigns with measurable ROI and real-time performance tracking, while reaching billions of users.

How To Use Google Ads To Generate Staffing Leads: 5 Reasons Staffing Firms Should Utilize Google Ads

1. Precise Targeting

One of Google Ads’ most appealing features is its precision targeting. Staffing firms are able to customize ads towards specific audiences based on keywords, locations, demographics, interests, and even past website interactions. Precision targeting, for Google ad lead generation, offers a way for staffing firms to reach their target audience as effectively and quickly as possible. When your target audience is browsing, your ads will appear, as long as you focus on specific targeting tactics.

2. Cost-Effective

Through the use of cost-per-click (CPC) bidding, Google Ads are an extremely cost-effective way for staffing firms to get on their audience’s screen and increase brand awareness. CPC bidding means that you pay for each click on your ads, but you set a maximum price you are willing to pay if a user clicks on your ad. Just because you set a number does not mean you will be charged that number. Typically, you are charged less than your max amount, but never more, which is another cost-effective reason to utilize Google Ads.

3. Measurable Insights

Google Ads offers an easy way to track all your data insights. The purpose is to help you find new audiences or adjust information to more effectively reach candidates. The benefits of measuring your insights give you are:

  • Find new and relevant candidates or clients to expand your ad group targeting.
  • Discover the demographics, locations, devices, and interests that make up your data segments.
  • Make informed decisions about how to target your ads, what bids to set, and more.
  • Drive sales with new customers who typically convert on your website.
  • Benchmark your ideal audience data segments against the general population.

4. Increase Brand Awareness

Brand awareness doesn’t just stem from your audience clicking on your created ad. Just seeing your brand on Google search results will increase the awareness of your brand, potentially furthering your audience.

Utilizing a brand engagement campaign through Google ads is designed to help your firm build awareness. The purpose of this campaign is to build awareness of and positive associated with your company and its products and services. Brand-engagement campaigns help you: contact us marketing strategy for staffing firms

  • Increase interactions with your brand.
  • Build more positive brand associations.
  • Increase brand loyalty by connecting with your target audience.
  • Motivate customers to engage with your brand and its associated products.

5. Reach Wider Audience

Google Ads utilize audience segments to reach as many candidates or clients in specific groups. Audience segments are used by your staffing firm by selecting specific segments, such as fans of sport and travel, or specific people that have visited your website or app. Once you have selected categories for your ad, Google Ads will then show your ad to people who are likely in the selected categories.

Audience solutions boost your campaigns’ performance because it helps you focus on the people who you can help the most with your staffing solutions, either candidates or clients. , Utilizing a wide range of platforms, Google Ads are able to be delivered to the right people, at the right time.

Pro tip: Google Ads need to be mobile-friendly to ensure mobile users will be able to view the ad with no problems.

How To Incorporate Google Ads Into the Recruitment Process

Are you looking to hire the right candidate, but also want to reach a broad audience at the same time? Google Ads is a perfect fit for your staffing firm’s recruitment process. Through the use of selecting specific segments and precisely targeting a specific audience, Google Ads will show up on the screens of the job seekers you want.

Job seekers are constantly looking for jobs through the use of the web. Google Ads is an easily accessible solution for everyone. The recruiter creates the ad and gives it certain criteria, and the job seeker views the ad, realizes your staffing firm is where they want to be, and applies within a few clicks. The ad should instantly take the job seeker to a job application page, ensuring the eagerness to apply doesn’t fade.

One type of campaign Google Ads offers is, Google Lead Ads. Google Lead Ads allow businesses to generate leads directly through their Google Ads, through the process of potential clients filling out a lead form within the ad itself, providing their contact information, without even leaving the Google Ads page.

Different from Google Ads, Google Ad Manager for staffing companies also helps during the recruitment process. With its useful place to monetize all of your inventory and to manage a significant amount of ad revenue, Google Ad Manager for staffing companies ensures businesses optimize their ads and achieve better results.

Targeting both active and passive job seekers is a game changer for the recruitment process. Some candidates are looking for their next job opportunity, while others are browsing for something else. Either way, a candidate is a candidate, the question is, are they your it factors?

How To Use Google Ads Effectively: Tips For Success

  • Highlight key details
  • Utilize specific keywords
  • Provide clear messaging
  • Add a strong call-to-action
  • Identify your ideal candidate
  • Create relevant landing pages
  • Experiment with different ad types
  • Track your ad insights and adjust if needed
  • Focus on understanding your target audience

How To Measure Success

  • Track amount spent on your Google Ad
  • Track the number of clicks on your Google Ad
  • Evaluate the Click-Through-Rate (CTR)
  • Evaluate Cost per Click (CPC)
  • Evaluate the conversion rate
  • Evaluate the amount of time it took to hire
  • Evaluate the quality of your hire

Fuel Your Staffing Firm’s Growth

Google Ads for lead generation is a game-changing tool to attract the top-tier candidates your staffing firm wants. To truly fuel your staffing firm’s growth, you need the right partner who understands both leveraging Google Ads lead generation and the dynamics of the staffing industry. We specialize in staffing firm marketing and want to help your firm attract the candidates you want to hire.

Are you ready to accelerate your staffing leads with proven Google leads ads strategies? Contact us today! Let’s attract top-tier candidates and make your brand stand out, together.

About S.J.Hemley Marketing

S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for staffing, recruiting, and professional service firms. Brand Matters, ROI Matters…More. With over 25 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.