Do you really know your target audience and what motivates them to reach out for your services? Your business’ growth is directly related to your audience which makes it crucial for every business to connect with its audience and understand what they want, think and feel. Far too often, businesses end up focusing on quantity over quality, hoping that something they say sticks rather than knowing your audience’s wants and needs. Instead of allowing your messaging to become white noise, focus on connecting with your target audience through conducting market research for staffing firms.

Who are they and what do they want?
Through market research and analysis, get to know your target audience inside and out. Research you audience’s demographics from their education level to gender. If your target audience is a business, you should research industry trends and statistics that influence the buying behavior of companies within that market segment. Knowing the wants and needs of your audience allows you to position your brand in a way that provides value and a personal connection.

What makes your company different?
Some of the most successful businesses in the world have made their way by clearly identifying their unique selling proposition (USP). USPs allow companies to stand out from the crowd, attract prospective customers and builds a deeper connection with their target audience. When identifying what makes your company different, conduct market research for staffing firms and think of what you provide for your audience that competitors don’t. Finding these points of differentiation builds a more personal connection between you and your target audience.

Mobile Marketing
Recent studies have shown that more than 75% of the world’s population owns a mobile phone. If you are looking to connect with your target audience on a more personal level, leverage your mobile marketing. More than ever, people are using their mobile phones for business transactions, as 91% of smart phone users have their phone within arm’s reach 24/7. Market research for staffing firms shows that it’s important to be a part of the mobile movement in order to reach and connect with your prospects and clients.

Be Where Your Audience Is
Is your audience on social media? If so, which social media sites? Social media is a great place for you to connect and interact with your target audience. Through this marketing medium, businesses are able to present their brand and receive direct responses from their target audience. Social media allows businesses to carefully nurture a relationship with their target audience.

Blogging is a great way to break down barriers between your business and target audience. Blogs give companies an opportunity to be authentic, personable and genuine while also providing useful and valuable content to their audience. Sharing valuable content builds trust and credibility and provides a deeper connection between your company and target audience.

Five Key Takeaways to Connect with Prospects and Candidates:S.J.Hemley Marketing

  1. Get to know what the wants and needs are of your target audience
  2. Find your unique business proposition to differentiate yourself from competitors
  3. Mobile marketing is a more intimate and personal way to reach your target audience
  4. Interact with your audience directly through social media
  5. Blog to show a personable side to your brand

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.