Time for the million-dollar question! Can you claim that your company is making a difference out there? Are you taking the right steps to set your organization apart from your competitors and strengthen your brand awareness? When was the last time you looked into your marketing efforts to make sure they serve your company’s goals? A solid marketing plan is essential to the success of any staffing firm. To ensure that you have a marketing strategy that differentiates your staffing firm from other firms, you need to take into account the following factors.
Steering Course
Chances are that your company has already adopted some marketing initiatives to reach out to your target audience. In order to make sure that you have a marketing strategy that differentiates your staffing firm, you need to revisit your company goals and see if your initiatives are aligned with them. Look into your current efforts and determine how they help you serve your company’s objectives. Are there areas where you can take corrective action and improve? Sit down with your team on a regular basis and brainstorm ideas that facilitate your marketing strategy. Ensure everyone in your company is on the same page and address misconceptions to stay on course with your desired results.
Audience Engagement
The success of your marketing strategy lies in finding your niche in the marketplace and understanding what the products and services are that your target audience wants. Once you know where you stand among your competition, you need to put forward your value proposition and win your market share. Do your marketing efforts still speak to the needs of your audience? When was the last time you looked into these needs to see if something has changed? Staying on top of your market niche is key in building a marketing strategy that differentiates your staffing firm.
Brand Awareness
Brand awareness must always be at the core of your marketing strategy efforts. Establishing the name of your staffing firm in the industry is crucial in attracting new clients and candidates. Sometimes companies tend to forget their brand image and they end up being seen as obsolete. Make sure you don’t fall in that trap. Keep a close eye on your brand campaign initiatives and always look for new ways that allow you to differentiate your staffing firm from your competitors. The more you focus on your branding, the more you urge your audience to work with your organization.
Industry Leading
How is your staffing firm seen in the industry? What is the perception your audience has about your company? Are you simply viewed as another staffing firm that sees candidates as numbers and cares only about profit? If this is the case, then you need to immediately start working on positioning your organization as an industry leader. Create an editorial calendar and use your company blog and social media to produce and distribute industry related content. Join industry associations and attend events that help the industry improve. Adopt a marketing strategy that differentiates your staffing firm, and enables you to be established as an industry leader.
Metrics
The only way to accurately measure the effectiveness of your marketing efforts and put in place a marketing strategy that differentiates your staffing firm is to look into your metrics. When you know what works and what needs to be fixed, then you can take educated decisions that produce the right results. Did your newly launched email marketing campaign have the impact you anticipated? Is your website experiencing an upward traffic flow? Does your blog content attract new prospects? Dig into your analytics to identify what is successful and what needs to be addressed.
Key Takeaways for Does Your Marketing Strategy Differentiate Your Staffing Firm:
- Ensure your marketing strategy is aligned with your company goals
- Embrace marketing efforts that speak to the needs of your target audience
- Focus on building a solid brand image of your staffing firm
- Adopt a marketing strategy that enables you to be established as an industry leader
- Monitor your metrics to take the necessary actions that help you differentiate your firm
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.