Digital Marketing Strategy TipsThere is no question about it. Digital marketing is a very effective way for a business to use technology to promote its brand and services. What is even more amazing is that it allows for multiple techniques to be used, such as content marketing, email campaigns, search engine optimization (SEO), social media marketing, eBooks and more. Having all those tools in your hands doesn’t mean that success is a given. In order to realize the return on investment (ROI) that you anticipate, you need to build and follow a plan. Take a look at the digital marketing strategy tips below every time you market online.

Digital marketing is part of your overall marketing strategy and as such it needs to align with the goals you are trying to achieve. That being said, it is important to set clear objectives before you launch your digital initiatives. To do this you have to conduct thorough research and collect the necessary information that allows you to be more effective. Are you targeting a specific segment of your audience? Are you promoting a new service? Are you trying to grow the pool of your candidates or feed your sales funnel with new leads? If you don’t know what you want to accomplish you won’t be able to measure the progress of your actions.

When we talk about digital marketing strategy tips we need to highlight the significance of mobile marketing. This means reaching audiences on different devices such as tablets and phones. From your website to email marketing to social media, your campaigns need to take into consideration the enormous number of people who use mobile devices on the go. Remember that if you don’t make it easy for your audience to receive your message, you run the risk of missing out great on opportunities for your staffing firm. The greatest ideas will be in vain if they leave out the mobile aspect.

Consistent Messaging
No matter how much effort or money you or your team put into your initiatives, always keep in mind that your message must come across the same way regardless of what techniques you use. Technology offers various ways to promote your brand or services, but what you need to make sure is that your messaging is consistent. This is where most companies fail. To avoid such risks, ensure that each campaign you run is integrated with your other marketing channels. Don’t forget that marketing is not about consistency. It is about absolute consistency and digital marketing is not an exception.

Nothing goes out without thorough testing. This is one of the most important digital marketing strategy tips to have in mind. Do not wait to discover hiccups until it is too late. The last thing you want is to disappoint your audience or annoy potential leads with campaigns that are not well-thought or create frustration. If for example, you send out an email campaign to introduce a new service or invite people to visit your website, be sure to test in advance your call-to-action buttons, optimize images and improve your spam score. The more you get prepared, the better chances of success you have.

Constant Assessment
As said above, digital marketing offers many and different ways to reach out to your audience, convey your message and increase your market share. To have a clear picture of what works and what doesn’t, you need to keep evaluating the results of your efforts. Do your efforts bring in a high volume of leads but not the quality you anticipated? Is your social media marketing plan paying off in terms of engagement? Knowing the answers to such questions is among the digital marketing strategy tips we suggest you keep in mind. Pay attention to the long-term performance of your initiatives and be sure to check on them regularly.

S.J.Hemley MarketingKey Takeaways for Digital Marketing Strategy Tips:

  1. Set clear goals for your every digital marketing initiative
  2. Incorporate the mobile aspect into your digital marketing strategy
  3. Your messaging must be consistent regardless of what technique you use
  4. Make sure that you perform thorough testing before you launch digital initiatives
  5. Keep evaluating the results of your digital efforts

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.