Social Media

How to Protect Your Online Reputation: Social Media Avenues

We live in the day and age where anyone can do a quick Google search on anything they would like. It is in every business’ best interest to constantly keep tabs on their online reputation. Whether your company is on social media or not, there are many ways people can rate, complain or discuss your […]

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Are you using Twitter effectively to increase lead generation results?

Twitter is a great tool for small businesses to use in order to increase their lead generation results. Twitter has a unique format that allows a business to connect directly with its consumers and potential leads, when used effectively. Many businesses don’t use Twitter’s tools correctly. Remember, if you build it they will come. Here

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5 Ways to Generate Leads through your Blog

Many businesses have created a company blog to enhance their social media efforts as well as search engine optimization results; however, not many businesses know how much a blog can improve your lead generation efforts. Through each blog post, businesses can generate qualified leads that will in turn increase ROI. Here are five ways to

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Your Business Doesn’t Have a Blog? 5 Reasons Why Maybe You Should

According to Hubspot, from 2009 to 2011, the percentage of businesses with blogs grew from 48% to 65%. 85% of businesses rated their blogs to be important, useful or critical. A staggering 27% said their blogs are critical to their business (because of the reasons below). If all these numbers aren’t enough to convince you

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5 Ways to Develop a Business-to-Business Facebook Strategy That Works

When creating any social media profile for your business, you don’t want to just be posting content and hoping your target audience sees it, but rather building a social media strategy that will yield results from your social media efforts. From LinkedIn to Facebook, you need to create a social media strategy tailored for that

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Building Your Brand Through a Winning Social Media Strategy

Today branding goes beyond just your company’s logo or the products or services your business has to offer; branding is also through content and transparency. By this point we have all heard about Facebook, Twitter, LinkedIn and other social media platforms and we all know our companies need to be on them. You have created

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5 Ways to Develop a LinkedIn Strategy That Works

Whether you like it or not, the face of your company is becoming more and more accessible to the public due to social media platforms. Your online profiles are becoming just as important as your company’s website, especially the professional social media platform, LinkedIn. LinkedIn is a business development tool to reach out to people

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