Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined […]
How To Create A Unique Selling Proposition Read More »
There have been so many changes in search engine optimization that most staffing firms have barely been able to keep up. While Google, Yahoo and Bing make a habit of re-doing their algorithm as a standard approach, this last 6 months has seen more changes to each of them then in the previous two or
How to Improve Your Staffing Firm SEO Read More »
Several years ago, I was driving on the highway with my 18-month-old when I heard a little voice from the back seat say the word “McDonald’s”. At first, I didn’t think much about it other than he sure does love McDonald’s. Within a few minutes, I realized that my child of 18 months can read!
Successful Staffing Firm Branding Read More »
Time to grow your staffing firm business. Operating in a fierce and extremely competitive industry calls for clear thinking and wise business decisions that generate return on your investment. In order to go down this path, you need to have a staffing firm marketing strategy in place that is capable of taking your business to
Setting Your Staffing Firm Business Course Read More »
Are you looking for effective ways to boost the return on your investment (ROI)? If so, email marketing is a great channel to stimulate your sales and increase your revenue. Studies and research show that email has great potential to generate new leads and nurture existing prospects. However, simply bombarding your database of contacts with
Key Ways to Effective Email Marketing Read More »
What you put into an effort is what you get out of it. Keep this in mind when it comes to your digital marketing campaigns, because this is the part where most of the organizations fall short. Coming up with a cool concept that conveys your value proposition and promotes your services and brand is
Running Digital Marketing Campaigns that Help Your Brand Read More »
Three years ago, we began S.J.Hemley Marketing with the mission of helping small- and mid-sized staffing firms drive results oriented marketing. We wanted to help clients compete head-to-head with larger organizations. We wanted to help them drive candidate and client acquisition. We wanted to help them create definable brands. What a heck of a great
3 And It’s Magical Read More »
Social media helps people communicate with friends and family and stay in touch with what is happening in the world. Assuming you are using it correctly, social media is also a vehicle for building brand loyalty and attracting new clients and candidates to your staffing firm. Are you actively engaged on social media sites such
Is Your Staffing Firm Social Media Doing Anything? Read More »
In order to engage candidates and create staffing firm brand ambassadors, you must strive to increase your social media fan bases and distribute quality content that followers are motivated to share. Although there is no way to accurately predict which content is going to go viral, it is possible for staffing firms to increase their
How to Make Staffing Firm Content Go Viral Read More »
Are you marketing your staffing firm to the best of your ability? Is your company making use of social media and building your brand among your target audience? If the answer to either question is no, then you need to sit down and assess your efforts. Content marketing is a technique used by businesses that
Reasons for Your Staffing Firm’s Lack of Content Marketing Success Read More »
