A common question is…what is in a brand? Is it the pretty pictures that represent the faces of our company? Is it the logo, or is it the look and feel? What about the social media presence? Is advertising part of brand? Is public relations a component? If you notice, the item not listed is […]
What does your brand stand for and where oh where is the ROI? Read More »
While social media might not be your forte, you’ve undoubtedly heard about the rise of TikTok in the last few years. And although you may only know if from watching your kids or nieces and nephews record themselves practicing TikTok dances at family gatherings, there’s more to this platform than meets the eye. So, what
How to Use TikTok for Recruiting in 2022 Read More »
By now, you know the importance of your digital marketing strategy and how it directly affects your staffing firm’s success. But do you know that digital marketing strategies are constantly evolving and changing at a rapid pace? How do you stay up to date on the new trends? That’s why you have us! This blog
Current Digital Marketing Trends You Should be Following Read More »
As you probably know by now, your digital footprint means everything to your staffing firm. From your social media content to your email campaigns, how you portray your brand online is essential in creating the right representation, and thus, attracting the right clients and candidates to work with you. But let’s get granular, shall we?
How to Write a Compelling Staffing Firm Blog Read More »
Sooner or later, most businesses need to rebrand their company in order to project their current brand image. Apple has rebranded three times, Starbucks has four times and Pepsi has done it 11 times. Every company needs to take time to evaluate their brand and start to wonder if their current branding is doing more harm
5 Signs It’s Time to Rebrand Your Staffing Firm Read More »
WOW! S.J.Hemley Marketing began 8 years ago. We began with the simple concept that small- to mid-sized staffing firms needed the same marketing capabilities as the largest staffing firms; however, they needed it to be variable in its approach. The firms needed access to marketing on a less than full-time basis and within a budget
S.J.Hemley Marketing Turns 8 and Wishes The Whole World Success Read More »
Before they were Nike, they were just a shoe company. Before they were Apple, they were a small computer company. Before they were McDonald’s, they were a small hamburger joint. Most people think that the business comes and then the brand develops, but nothing could be further from the truth. These brands have something simple
Does your brand matter? Make your brand stand above. Read More »
One of the first things that we learn in marketing is that while what we do has an artist’s hand, there is more science than art. We need facts to operate from in order to draw the right conclusions and those right conclusions are turned into works of art, if you will. Facts are our
Market Research: Do we know what we need? Do we know what our clients need? How? Read More »
From pony express to real-time updates, how the world has changed. From consumers to business owners alike, we are all spending an inordinate amount of time on the tools that drive efficiency, drive sales and drive interaction. Our smart phones keep getting smarter and the tools that tie us all together have gone from writing
Social Media: What did everyone do before they were able to give updates? Read More »
We all make the decision to create a website for our business, but do we begin with what it can do for us or do we simply say we need a site? Our website is the most client facing marketing tool we possess, but most companies are not sure what the site is currently doing
Is your website the beginning or the end of your marketing effort? Read More »
