Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined […]
How to Create a Unique Selling Proposition Read More »
There are many views on the value of tradeshows, conferences and career fairs. The fact is that you can be lost in a crowd and they can be the best thing ever. The difference between a good show and not a good show begins with the show organizers, but then it falls to you and
Why are they not coming to my booth? The Art of Tradeshows Read More »
The first question that is probably running through your mind right now is, “how can writing only 140 characters improve ROI?” Well, you need to create a Twitter strategy, as part of your social media strategy, by utilizing the tools that Twitter offers. The great thing about Twitter is that everyone is on the same
Creating a Twitter Strategy to Build ROI Read More »
Today branding goes beyond just your company’s logo or the products or services your business has to offer; branding is also through content and transparency. By this point we have all heard about Facebook, Twitter, LinkedIn and other social media platforms and we all know our companies need to be on them. You have created
Building Your Brand Through a Winning Social Media Strategy Read More »
Whether you like it or not, the face of your company is becoming more and more accessible to the public due to social media platforms. Your online profiles are becoming just as important as your company’s website, especially the professional social media platform, LinkedIn. LinkedIn is a business development tool to reach out to people
5 Ways to Develop a LinkedIn Strategy That Works Read More »
Over the last few weeks we have discussed the many ways in which to build your marketing strategy by identifying who, what, where, why and how. Along the way, there were many lessons learned such as determining what you want to sell to the target audience, identifying who is your target audience, understanding where you
Strategic Planning for 2013 Read More »
Building your business. Attracting new clients. Creating more sophisticated marketing efforts. Learning to begin with marketing strategy in order to drive results. We began 2012 with a simple concept, offer prospects and clients a true consulting partner. We approach every opportunity the same, we just want to help. If we are a fit then great
One of the most important marketing rules: Be thankful for your clients and your team. Read More »
You budgeted to go to “Tradeshow X”. You covered space rental, booth costs, travel and entertainment, pre-promotion, shipping, on-site representation, and all the extraordinary costs that go into making a show a success. How many leads did you get? Did those leads make you feel like the show was a success? Was the show a
Tradeshow leads: We met a thousand people and we have no sales to show for it. Read More »
I am not sure if this is the right question. The question should be what do companies / people want to buy from me? We all get obsessed with the problems our business faces, but most of our problems stem from being able to convert watchers into prospects and prospects into clients. Shouldn’t you spend
Why won’t clients buy from me? Read More »
All too often, we all hear that our businesses should be on or doing more on social media. Don’t buy into the hype. There are so many options and many times we are seeing businesses simply jump in. With all the options within the social media world, how do you keep on strategy? Here are
Why are you using social media for your business? Do’s and Don’ts. Read More »
