Research plays an important part in staffing firm marketing decisions. Who is our ideal target audience and what are the best ways to drive those candidates and clients to our staffing firm? What sets us apart from our competitors and how do we capitalize on those differentiators? Is now the best time to open that […]
Removing the Risk from Staffing Firm Marketing Research Read More »
In order to measure the effectiveness of your staffing firm marketing campaigns and recruiting efforts, it is imperative that you track as much information as possible and use that data to your advantage. Business owners are sometimes confused by the term big data. The most common misconception among small business owners is that big data
Ways for Staffing Firms to Use Big Data to Their Advantage Read More »
Content marketing is the new buzz word in the business world, but how do you know if you are doing it correctly? Are you able to tell whether your staffing firm content marketing efforts are generating ROI? Content marketing involves creating and sharing information such as blog articles, infographics, videos, and transmedia storytelling materials in
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Digital information and analytics programs allow staffing firms to use big data and statistics to gain insight into future trends and learn from past practices. Analytics enable staffing firms to measure ROI, track the effectiveness of marketing campaigns, and make important business decisions. Integrating your Applicant Tracking System (ATS) and Customer Relationship Management (CRM) systems
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The goal of marketing research is to collect information on your target audience and provide data to assist you with difficult business decisions. Is the time right to expand into a new market or open a second office location? Are there enough potential candidates in this new field for us to carve out a niche
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How often do you evaluate your staffing firm’s marketing strategy? Businesses are always evolving along with various marketing tools and your clients. Therefore, it’s vitally important that your company is taking a shallow dive every 6 months to evaluate your staffing firm’s marketing strategy and a deep dive every 2 years. Revisit Marketing Goals One
Too often, staffing firms admit to not having a written marketing plan. The reality is, without a sound marketing plan you don’t have a solid business direction that brings in the return on investment that you could have. A marketing plan includes everything from understanding your target audience and your niche in the market place,
5 Key Points: How to build a Successful Marketing Plan Read More »
Do you really know your target audience and what motivates them to reach out for your services? Your business’ growth is directly related to your audience which makes it crucial for every business to connect with its audience and understand what they want, think and feel. Far too often, businesses end up focusing on quantity
With all of the noise in today’s market place, how do you break through and attract the right target audience? In order for any business to reach their marketing goals, it is important that you know your target audience inside and out. Conducting market research and analysis is essential to understanding and then attracting the
Breaking Through the Noise to Attract the Right Target Audience Read More »
What do you want your company name to communicate? What name accurately articulates your company’s mission and goals? Your company name needs to reinforce the key elements of your business. Your company name needs to be strong, but easy for clients to remember. Renaming your company is difficult because at one point someone thought long
Rebranding Your Company: What’s in a name? Read More »
