Marco! Polo! Marco! Polo! Hopefully you know the game of Marco, Polo. We’ve all grown up with various versions of the game, but essentially, someone with their eyes closed is searching for other players by yelling “Marco” and listening for the others to respond “Polo” in hopes of finding them. Marco, Polo is a great […]
The Marco, Polo of SEO Read More »
With 2020 in the immediate future, marketing strategy has become increasingly important. Many staffing firms have not spent enough time digging into their marketing strategy, and the forecast for 2020 is more problematic than recent years. As we look into 2020, we see an uncertain economy that brings complexity to our various staffing firms. The
A Look into your Staffing Firm Marketing Strategy for 2020 Read More »
There are three ways to exit a room: banging your head against the wall, the window, and the door. While the door is the easiest way out, people tend to choose to bang their heads or jump out windows. Market research is much like this, staffing firms tend to choose the window or the wall
Using a Heat Map to Expand Market Research Read More »
Email marketing is one of the greatest mediums to communicate with consumers. It is cost effective, a quick way to reach a large audience and as technology has evolved, email has become more accessible and more important. There is no question that email marketing is here to stay only question is how effective can we
Build Effective Email Marketing Campaigns Read More »
One of the first things that we learn in marketing is that while what we do has an artist’s hand, there is more science than art. We need facts to operate from in order to draw the right conclusions and those right conclusions are turned into works of art, if you will. Facts are our
Market Research: Do we know what we need? Do we know what our clients need? How? Read More »
In the immortal words, “Yes, but if he knows I know he knows, he may do (X) instead. But what if he knows more than I think he does? He could be acting like he only knows that I know he knows, when in fact he knows that I know he knows I know he
What You Don’t Know Can Hurt You Read More »
Market research are two words that are surprisingly scary for your average staffing firm. That’s because these words imply taking a deep dive into understanding the needs and motivations of your clients and most firms just don’t have the personnel to achieve this lofty goal. However, most firms don’t need to take a deep dive.
What Do You Know About Your Clients: Market Research Read More »
Nothing is going to help your company thrive more than making educated and justified business decisions. Too good to be true? Well, before you start shaking your head in disbelief, keep in mind that there is a way to gather crucial information that allows you get a competitive edge and set realistic business goals that
Why Market Research Is Vital for Your Staffing Firm Read More »
We have all heard the concept of a unique staffing firm sales proposition (USP). But, how many of us have actually created our unique selling proposition for our staffing firms? The number one concept to remember when working on your USP is the keyword “Unique”. We all focus in on words that are not quantifiable.
Creating A Unique Staffing Firm Sales Proposition Read More »
In our sales and recruiting process, we are all trying to get better every single day. We want our sales teams focused on winnable business. We want our recruiting teams talking to the best candidates. But, how often are we looking at our website analytics to determine how to get better there? Well, the fact
Using Your Staffing Firm Analytics for Smarter Content Decisions Read More »
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