There are three ways to exit a room: banging your head against the wall, the window, and the door. While the door is the easiest way out, people tend to choose to bang their heads or jump out windows. Market research is much like this, staffing firms tend to choose the window or the wall […]
Using a Heat Map to Expand Market Research Read More »
Email marketing is one of the greatest mediums to communicate with consumers. It is cost effective, a quick way to reach a large audience and as technology has evolved, email has become more accessible and more important. There is no question that email marketing is here to stay only question is how effective can we
Build Effective Email Marketing Campaigns Read More »
One of the first things that we learn in marketing is that while what we do has an artist’s hand, there is more science than art. We need facts to operate from in order to draw the right conclusions and those right conclusions are turned into works of art, if you will. Facts are our
Market Research: Do we know what we need? Do we know what our clients need? How? Read More »
In the immortal words, “Yes, but if he knows I know he knows, he may do (X) instead. But what if he knows more than I think he does? He could be acting like he only knows that I know he knows, when in fact he knows that I know he knows I know he
What You Don’t Know Can Hurt You Read More »
Market research are two words that are surprisingly scary for your average staffing firm. That’s because these words imply taking a deep dive into understanding the needs and motivations of your clients and most firms just don’t have the personnel to achieve this lofty goal. However, most firms don’t need to take a deep dive.
What Do You Know About Your Clients: Market Research Read More »
Nothing is going to help your company thrive more than making educated and justified business decisions. Too good to be true? Well, before you start shaking your head in disbelief, keep in mind that there is a way to gather crucial information that allows you get a competitive edge and set realistic business goals that
Why Market Research Is Vital for Your Staffing Firm Read More »
We have all heard the concept of a unique staffing firm sales proposition (USP). But, how many of us have actually created our unique selling proposition for our staffing firms? The number one concept to remember when working on your USP is the keyword “Unique”. We all focus in on words that are not quantifiable.
Creating A Unique Staffing Firm Sales Proposition Read More »
In our sales and recruiting process, we are all trying to get better every single day. We want our sales teams focused on winnable business. We want our recruiting teams talking to the best candidates. But, how often are we looking at our website analytics to determine how to get better there? Well, the fact
Using Your Staffing Firm Analytics for Smarter Content Decisions Read More »
Data is your friend. I know it is tough to stare at analytics and have the patience to see their meaning, but the value to your staffing firm marketing is invaluable. From the various data, you see when visitors come to your site, where they go, how long they spend there, how far through your
Using Staffing Firm Analytics to Your Advantage Read More »
There are lies, damned lies and statistics. A thriving staffing firm relies on the latter to evaluate and measure the results of its marketing efforts. How effective are your email marketing campaigns? How long does it take your recruiting team to make a placement? Is your social media strategy a driving force for audience engagement?
The Importance of Your Staffing Firm Analytical Data Read More »
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