Market Research & Analysis

staffing firm market research

Market Research to identify clients and candidates

When it comes to buying property, we’ve all heard the phrase “location, location, location”. But, in our businesses, we need to remember the words, “data, data, data”. Data comes to us through market research and various research projects that provide an incredible amount of insight into many different topics that all solve challenges within your […]

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staffing firm demand generation

Staffing Firm Demand Generation

It’s time to talk about demand generation. How many of you are currently trying to get new clients, expand in your existing clients, and/or attract new candidates? Staffing firm demand generation is all about creating campaigns that draw demand from your clients, prospects, and candidates. Whether you are trying to attract new clients, expand, or

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Are You Satisfied, or Wait, Are Your Clients and Consultants Satisfied?

So, you have great clients and consultants. But, do they feel the same about you? We all spend our time building up our client bases, getting deep and wide with our clients, building our database with candidates, qualifying those candidates into great consultants, and placing them with our clients. But, how are we really doing?

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The Marco, Polo of SEO

Marco! Polo! Marco! Polo! Hopefully you know the game of Marco, Polo. We’ve all grown up with various versions of the game, but essentially, someone with their eyes closed is searching for other players by yelling “Marco” and listening for the others to respond “Polo” in hopes of finding them. Marco, Polo is a great

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A Look into your Staffing Firm Marketing Strategy for 2020

With 2020 in the immediate future, marketing strategy has become increasingly important. Many staffing firms have not spent enough time digging into their marketing strategy, and the forecast for 2020 is more problematic than recent years. As we look into 2020, we see an uncertain economy that brings complexity to our various staffing firms. The

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Market Research: Do we know what we need? Do we know what our clients need? How?

One of the first things that we learn in marketing is that while what we do has an artist’s hand, there is more science than art. We need facts to operate from in order to draw the right conclusions and those right conclusions are turned into works of art, if you will. Facts are our

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