Why does the average company need strong search engine optimization (SEO)? How will SEO produce any revenue generating activity? Increasing your business’ search engine optimization results is key to generating leads and in turn, increasing your return on investment. Boosting your SEO results requires market research and analysis, but overall very little time and very […]
5 Ways to Boost your Search Engine Optimization Results Read More »
With a rough economy, most businesses cannot allocate big budgets to their marketing team. However, the expectations haven’t changed for the marketing department to generate leads and build ROI for the company. So, how do you generate hot leads with a limited budget? Lead generation does not have to take up a large budget and
With a Limited Marketing Budget, How can I Generate Leads? Read More »
Many businesses have created a company blog to enhance their social media efforts as well as search engine optimization results; however, not many businesses know how much a blog can improve your lead generation efforts. Through each blog post, businesses can generate qualified leads that will in turn increase ROI. Here are five ways to
5 Ways to Generate Leads through your Blog Read More »
Not many companies that I know can exist without making a sale and strategic selling is one of the most effective ways to make the sale. It’s important to have the fundamental skills behind how to make a sale, but it is equally important to know the business and the lessons to be learned in
5 Key Strategic Selling Lessons Read More »
There are many views on the value of tradeshows, conferences and career fairs. The fact is that you can be lost in a crowd and they can be the best thing ever. The difference between a good show and not a good show begins with the show organizers, but then it falls to you and
Why are they not coming to my booth? The Art of Tradeshows Read More »
According to Hubspot, from 2009 to 2011, the percentage of businesses with blogs grew from 48% to 65%. 85% of businesses rated their blogs to be important, useful or critical. A staggering 27% said their blogs are critical to their business (because of the reasons below). If all these numbers aren’t enough to convince you
Your Business Doesn’t Have a Blog? 5 Reasons Why Maybe You Should Read More »
Whether you like it or not, the face of your company is becoming more and more accessible to the public due to social media platforms. Your online profiles are becoming just as important as your company’s website, especially the professional social media platform, LinkedIn. LinkedIn is a business development tool to reach out to people
5 Ways to Develop a LinkedIn Strategy That Works Read More »
Over the last few weeks we have discussed the many ways in which to build your marketing strategy by identifying who, what, where, why and how. Along the way, there were many lessons learned such as determining what you want to sell to the target audience, identifying who is your target audience, understanding where you
Strategic Planning for 2013 Read More »
How much time did you spend with your sales team this week? It was not enough. The Mental Conversation Our most valuable resource is our most often overlooked. You might say, “They know what they are doing because I hired good people.” They would probably say, “I guess he/she is good with what I am
Ring! Ring! Is anyone making calls – sales management/training 101 Read More »
All too often, we all hear that our businesses should be on or doing more on social media. Don’t buy into the hype. There are so many options and many times we are seeing businesses simply jump in. With all the options within the social media world, how do you keep on strategy? Here are
Why are you using social media for your business? Do’s and Don’ts. Read More »
