Whether you like it or not, the face of your company is becoming more and more accessible to the public due to social media platforms. Your online profiles are becoming just as important as your company’s website, especially the professional social media platform, LinkedIn. LinkedIn is a business development tool to reach out to people […]
5 Ways to Develop a LinkedIn Strategy That Works Read More »
Over the last few weeks we have discussed the many ways in which to build your marketing strategy by identifying who, what, where, why and how. Along the way, there were many lessons learned such as determining what you want to sell to the target audience, identifying who is your target audience, understanding where you
Strategic Planning for 2013 Read More »
How much time did you spend with your sales team this week? It was not enough. The Mental Conversation Our most valuable resource is our most often overlooked. You might say, “They know what they are doing because I hired good people.” They would probably say, “I guess he/she is good with what I am
Ring! Ring! Is anyone making calls – sales management/training 101 Read More »
All too often, we all hear that our businesses should be on or doing more on social media. Don’t buy into the hype. There are so many options and many times we are seeing businesses simply jump in. With all the options within the social media world, how do you keep on strategy? Here are
Why are you using social media for your business? Do’s and Don’ts. Read More »
Your sales team is begging for help. They call every day with the same message and struggle to get thru to a human being. You might say, “The strong survive.” Banging your head against a wall is not strength. Marketing campaigns are designed to open doors, make conversations easier and provide motivation to the client.
Avoid the definition of insanity. Change it up and create a lead generation campaign. Read More »
How do your customers know you? How do they remember you? What are three words that they would use to describe your firm? We are all busy building our companies and it all starts with a sale or does it. Do people buy from people they don’t know or like? When it comes to closing
Identifying your Identity. The command and control of defining your company. Read More »
There are many views on the value of tradeshows, conferences and career fairs. The fact is that you can be lost in a crowd and they can be the best thing ever. The difference between a good show and not a good show begins with the show organizers, but then it falls to you and
Why are they not coming to my booth? The art of tradeshows. Read More »
Sales is about reaching an audience one at a time. Marketing is about reaching an audience in masses. This basic tenet is at the foundation of how lead generation provides value. We all know from basic business classes that we should invest in marketing, but the hard part is that we don’t know which marketing
The Generation of Lead Generation. You can do it. Read More »
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