Email Marketing

email marketing journey for staffing firms

The Next Generation of Staffing Firm Email Marketing

We all know that multi-touch marketing is more effective than any single email you can send out. When we say multi-touch marketing, we’re talking about omnichannel marketing, or more specifically, multistep email campaign journeys. The multistep email journey approach ensures that you’re not just marketing to the masses, but also to the individual by catering

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Putting it in Staffing Firm Autopilot: Why You Need Email Marketing Automation

Defining your email strategy When it comes to your email strategy, it’s always important to look at your areas of business that need assistance. Different staffing firms struggle in some areas more so than others, whether it’s candidate acquisition, client acquisition, or keeping up with current candidates and consultants. There are so many different areas

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