The workforce is ever-changing, with Gen Z emerging as a transformative force that’s redefining how businesses connect with talent. Known for their digital fluency and fresh approach to work, this generation is setting the pace for what’s next. Recent data indicates that Gen Z will constitute over 30% of the global workforce by 2030. For […]
Short-Form Video Strategies for Recruiting Gen Z Talent Read More »
Lights, Camera, Hire! In an era where digital content reigns supreme, staffing firms are discovering the power of video marketing. With video consumption on the rise, it’s no wonder that 85% of all internet users in the United States watch online video content monthly on their devices. This trend highlights a golden opportunity for staffing
It’s time to talk about the latest fad that’s got everyone buzzing: micro influencer marketing for healthcare staffing firms. Yes, that’s right, the same strategy that gets teenagers to buy overpriced face creams and neon-colored drinks is now making its way into the professional realm of healthcare staffing. Micro influencer marketing isn’t just for hawking
Creating a robust content marketing strategy for a staffing firm involves several key steps, each aimed at enhancing the firm’s brand, reaching potential clients and candidates, and establishing a strong presence in the industry. Here’s a step-by-step approach: Define Your Audience Your audience isn’t just companies needing staff or desperate job seekers. Is it potential
Developing a Robust Content Marketing Strategy for Staffing Firms Blog Read More »
Ah, the glamorous world of talent acquisition! Where recruiting has evolved beyond cold calling and bland job descriptions, diving headfirst into the whirlwind of creative content. In today’s digital era, where individuals are inundated with information, standing out and engaging potential candidates has become an increasing challenge for staffing firms. Gone are the days when
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How to apply SEO to your marketing strategy We had the chance to talk with S.J. Hemley Marketing’s Digital Marketing Manager, Muhammad Zulqarnain, who has had an impressive trajectory working in the digital marketing world. The goal of this blog is to give you a comprehensive overview of Search Engine Optimization (SEO) and the key
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There are so many job categories and specialties that it’s easy to get confused on deciding which social media platform is right for your staffing firm. It is critical to know who your primary audience is before creating content and posting on just any social media channel. Different social media channels attract different audiences. In
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As you may know, LinkedIn is a platform for the professional and labor world. Its focus is working as a professional network integrator. LinkedIn is the most effective social media channel for the generation of leads. Staffing firms use LinkedIn marketing to reach candidates. Social media is constantly changing, so we need to adapt our
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Email is not dead! Email marketing campaigns are proven to increase revenue directly. Sending effective emails that do what is intended is tricky, but most of the time you are overthinking it. Communicating to your audience through email gives opportunities to get personal and reach them directly. Check out these eight essential email marketing tips
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A nurture campaign is an inbound marketing strategy that builds long-term connections with potential clients. Nurture marketing takes a long-haul approach to know your audience. They provide them with valuable knowledge through content marketing. Who is your audience? What valuable knowledge do you have that they should know? How will you communicate with them? What
What are Nurture Marketing Campaigns? Read More »
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