Over the last few weeks we have discussed the many ways in which to build your marketing strategy by identifying who, what, where, why and how. Along the way, there were many lessons learned such as determining what you want to sell to the target audience, identifying who is your target audience, understanding where you […]
Strategic Planning for 2013 Read More »
Building your business. Attracting new clients. Creating more sophisticated marketing efforts. Learning to begin with marketing strategy in order to drive results. We began 2012 with a simple concept, offer prospects and clients a true consulting partner. We approach every opportunity the same, we just want to help. If we are a fit then great
One of the most important marketing rules: Be thankful for your clients and your team. Read More »
All too often, we all hear that our businesses should be on or doing more on social media. Don’t buy into the hype. There are so many options and many times we are seeing businesses simply jump in. With all the options within the social media world, how do you keep on strategy? Here are
Why are you using social media for your business? Do’s and Don’ts. Read More »
How do your customers know you? How do they remember you? What are three words that they would use to describe your firm? We are all busy building our companies and it all starts with a sale or does it. Do people buy from people they don’t know or like? When it comes to closing
Identifying your Identity. The command and control of defining your company. Read More »
We have all seen the differentiators that are not exciting. How you determine your differentiation is one of the toughest things you will do. It is determined by who you want your firm to be and simply put, profitable is not a good differentiator. This is where your process can stand out. This is where
Is my firm different? Can I tell people how it is different? Read More »
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