Branding

Your Business Doesn’t Have a Blog? 5 Reasons Why Maybe You Should

According to Hubspot, from 2009 to 2011, the percentage of businesses with blogs grew from 48% to 65%. 85% of businesses rated their blogs to be important, useful or critical. A staggering 27% said their blogs are critical to their business (because of the reasons below). If all these numbers aren’t enough to convince you […]

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5 Ways to Develop a Business-to-Business Facebook Strategy That Works

When creating any social media profile for your business, you don’t want to just be posting content and hoping your target audience sees it, but rather building a social media strategy that will yield results from your social media efforts. From LinkedIn to Facebook, you need to create a social media strategy tailored for that

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Building Your Brand Through a Winning Social Media Strategy

Today branding goes beyond just your company’s logo or the products or services your business has to offer; branding is also through content and transparency. By this point we have all heard about Facebook, Twitter, LinkedIn and other social media platforms and we all know our companies need to be on them. You have created

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5 Ways to Develop a LinkedIn Strategy That Works

Whether you like it or not, the face of your company is becoming more and more accessible to the public due to social media platforms. Your online profiles are becoming just as important as your company’s website, especially the professional social media platform, LinkedIn. LinkedIn is a business development tool to reach out to people

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One of the most important marketing rules: Be thankful for your clients and your team.

Building your business. Attracting new clients. Creating more sophisticated marketing efforts. Learning to begin with marketing strategy in order to drive results.  We began 2012 with a simple concept, offer prospects and clients a true consulting partner. We approach every opportunity the same, we just want to help. If we are a fit then great

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Why are you using social media for your business? Do’s and Don’ts.

All too often, we all hear that our businesses should be on or doing more on social media. Don’t buy into the hype. There are so many options and many times we are seeing businesses simply jump in. With all the options within the social media world, how do you keep on strategy? Here are

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Identifying your Identity. The command and control of defining your company.

How do your customers know you? How do they remember you? What are three words that they would use to describe your firm? We are all busy building our companies and it all starts with a sale or does it. Do people buy from people they don’t know or like? When it comes to closing

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Is my firm different? Can I tell people how it is different?

We have all seen the differentiators that are not exciting. How you determine your differentiation is one of the toughest things you will do. It is determined by who you want your firm to be and simply put, profitable is not a good differentiator. This is where your process can stand out. This is where

Is my firm different? Can I tell people how it is different? Read More »

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