Branding

Stand out from the crowd

How to Differentiate your Staffing Firm from Competitors

Competition is an integral part of doing business. How successful you become at competing depends on how you position your staffing firm in relation to your competitors. Standing out among your competition requires being able to communicate your points of difference clearly and effectively to your target audience; it means continuously making improvements to sustain

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Rebranding Your Company: What’s in a name?

What do you want your company name to communicate? What name accurately articulates your company’s mission and goals? Your company name needs to reinforce the key elements of your business. Your company name needs to be strong, but easy for clients to remember. Renaming your company is difficult because at one point someone thought long

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Evaluating your Market Strategy

At the beginning of every small business is a marketing strategy where you clearly defined the who, what, where, when, why and how of your business. When you identify these elements and stick with them, then you will have a successful marketing strategy that delivers the ability to generate return on investment. However, when was

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How to Protect Your Online Reputation: Social Media Avenues

We live in the day and age where anyone can do a quick Google search on anything they would like. It is in every business’ best interest to constantly keep tabs on their online reputation. Whether your company is on social media or not, there are many ways people can rate, complain or discuss your

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5 Ways to Enhance your Company LinkedIn Page

LinkedIn is the largest professional networking site with over 200 million users and over 2 million companies. It is essential for every company to be utilizing LinkedIn as a part of their social media strategy to connect with industry leaders, find potential candidates and clients, and to add credibility to their company. By making sure

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How to Create a Unique Selling Proposition

Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined

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