Branding

Staffing Firm Brand Reputation Management Strategies

How many of you have recently looked at Glassdoor.com or Yelp or any of the reputation sites and discovered reviews about you and your organization that surprised you? One of the key areas that many staffing firms don’t pay enough attention to is staffing firm brand reputation management. You may think you have thick skin […]

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Is My Firm Different? Can I Tell People How It Is Different?

We have all seen the differentiators that are not exciting. How you determine your differentiation is one of the toughest things you will do. It is determined by who you want your firm to be and simply put, profitable is not a good differentiator. This is where your process can stand out. This is where

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Staffing Firm Marketing

Staffing Firm Marketing: Why Customer Satisfaction Is So Important

We’ve all heard the adage that please one person and they tell three people, and upset one person and they tell one hundred people. Unfortunately, in today’s world of social media and ratings boards (like Glassdoor and others); they are likely telling ten thousand people, not just one hundred. Customer, Client, Consultant satisfaction must be

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StaffingFirm Webinars

Using Staffing Firm Webinars to Increase Brand Awareness

Staffing firms don’t consider how to fully utilize staffing firm webinars as a marketing vehicle. When it comes to the traditional use of staffing firm webinars, it has mostly been used as a “show up and talk about yourself” event. These webinars are no longer well attended, which is why getting as creative as possible

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