As a recruiter striving to guide candidates in the fiercely competitive job market, understanding the art of personal branding becomes indispensable. Personal branding is the craft of curating your professional image, showcasing your expertise, and distinguishing yourself from the competition. There are thousands of eager recruiters reaching out to candidates daily trying to poach them […]
Personal Branding for Recruiters Read More »
In today’s insightful interview, we have the pleasure of welcoming the proclaimed ‘color whisperer’ Irina Ivanova, a highly accomplished graphic designer from S.J.Hemley Marketing (SJHM), known for her innovative approach to visual storytelling and brand identity. Irina, with her extensive expertise in the dynamic field of graphic design, delves into the fascinating world of branding
Oh, what a surprise, another buzzword has wormed its way into the business lexicon – “Employer Branding”. Don’t fret, dear reader. We are here to guide you through this labyrinthine jargon, which apparently is the miraculous answer to all the staffing problems plaguing firms today. In a world where talent is the most valuable currency,
Leveraging Employer Branding: A Strategic Imperative for Staffing Firms Read More »
A common question is…what is in a brand? Is it the pretty pictures that represent the faces of our company? Is it the logo, or is it the look and feel? What about the social media presence? Is advertising part of brand? Is public relations a component? If you notice, the item not listed is
What does your brand stand for and where oh where is the ROI? Read More »
We all know that it pays to be different. However, saying you’re unique is one thing, but actually standing out from the crowd and delivering different service from your competition is quite another. In other words, it is essential that you don’t just talk the talk, but you walk the walk! So, how do you
How to Differentiate Your Staffing Firm Brand Read More »
It’s no secret that your staffing firm’s branding makes or breaks you – and we’re not just talking about your color scheme and logo. Branding your staffing firm encompasses the entirety of your organization from your name, your social posts, your website, the people you work with/for, your values…basically, it’s everything. How are you presenting
How to Make Your Staffing Firm Brand the Go-to Brand Read More »
In past blog posts, we’ve discussed the importance of your staffing firm brand. We’ve also touched on the importance of utilizing LinkedIn. Today, let’s push those topics together! In this blog, we are providing top tier advice on how to boost your staffing firm LinkedIn brand. Recent research found that many B2B marketers use LinkedIn
How to Boost Your Staffing Firm Brand on LinkedIn Read More »
Branding is the reason we know, recognize, and trust companies. It is how we differentiate between one product or service from another and how we make informed purchasing decisions. So, it’s no surprise that branding is one of the most essential aspects to your marketing strategy. Don’t believe us? We’re here to list six reasons
6 Reasons Why Branding is Essential for Your Staffing Firm Read More »
The art of positioning your brand online is built from what you know to be true about your customer. You want your brand to stand out to your target audience through differentiating your brand from competitors. Your company needs to find ways to emotionally connect with your target audience, stay focused and make your service
Sooner or later, most businesses need to rebrand their company in order to project their current brand image. Apple has rebranded three times, Starbucks has four times and Pepsi has done it 11 times. Every company needs to take time to evaluate their brand and start to wonder if their current branding is doing more
5 Signs It’s Time to Rebrand Your Staffing Firm Read More »
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