Is your company on social media just for the sake of having social media accounts? Do you even know if your company has social media profiles? These are two signs that your company is making huge mistakes on social media. Social media is a powerful marketing tool when used consistently and correctly and with a social […]
5 Mistakes Companies Often Make on Social Media Read More »
Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined
How to Create a Unique Selling Proposition Read More »
According to Hubspot, from 2009 to 2011, the percentage of businesses with blogs grew from 48% to 65%. 85% of businesses rated their blogs to be important, useful or critical. A staggering 27% said their blogs are critical to their business (because of the reasons below). If all these numbers aren’t enough to convince you
Your Business Doesn’t Have a Blog? 5 Reasons Why Maybe You Should Read More »
The first question that is probably running through your mind right now is, “how can writing only 140 characters improve ROI?” Well, you need to create a Twitter strategy, as part of your social media strategy, by utilizing the tools that Twitter offers. The great thing about Twitter is that everyone is on the same
Creating a Twitter Strategy to Build ROI Read More »
When creating any social media profile for your business, you don’t want to just be posting content and hoping your target audience sees it, but rather building a social media strategy that will yield results from your social media efforts. From LinkedIn to Facebook, you need to create a social media strategy tailored for that
5 Ways to Develop a Business-to-Business Facebook Strategy That Works Read More »
Today branding goes beyond just your company’s logo or the products or services your business has to offer; branding is also through content and transparency. By this point we have all heard about Facebook, Twitter, LinkedIn and other social media platforms and we all know our companies need to be on them. You have created
Building Your Brand Through a Winning Social Media Strategy Read More »
Whether you like it or not, the face of your company is becoming more and more accessible to the public due to social media platforms. Your online profiles are becoming just as important as your company’s website, especially the professional social media platform, LinkedIn. LinkedIn is a business development tool to reach out to people
5 Ways to Develop a LinkedIn Strategy That Works Read More »
Over the last few weeks we have discussed the many ways in which to build your marketing strategy by identifying who, what, where, why and how. Along the way, there were many lessons learned such as determining what you want to sell to the target audience, identifying who is your target audience, understanding where you
Strategic Planning for 2013 Read More »
Building your business. Attracting new clients. Creating more sophisticated marketing efforts. Learning to begin with marketing strategy in order to drive results. We began 2012 with a simple concept, offer prospects and clients a true consulting partner. We approach every opportunity the same, we just want to help. If we are a fit then great
One of the most important marketing rules: Be thankful for your clients and your team. Read More »
All too often, we all hear that our businesses should be on or doing more on social media. Don’t buy into the hype. There are so many options and many times we are seeing businesses simply jump in. With all the options within the social media world, how do you keep on strategy? Here are
Why are you using social media for your business? Do’s and Don’ts. Read More »
