Branding

website transformation

Before and After: A Visual Journey Through Our Website’s Transformation

Let’s get one thing straight: Your website serves as the digital front door to your company. For staffing firms, your design and functionality of your website is paramount. A recent study showed that 75% of users judge a company’s credibility based on its website design. That’s why a leap from an outdated, ineffective website to […]

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Personal Branding for Recruiters

As a recruiter striving to guide candidates in the fiercely competitive job market, understanding the art of personal branding becomes indispensable. Personal branding is the craft of curating your professional image, showcasing your expertise, and distinguishing yourself from the competition. There are thousands of eager recruiters reaching out to candidates daily trying to poach them

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The Impact of Color Psychology in Branding for Staffing Firms with Graphic Designer, Irina

In today’s insightful interview, we have the pleasure of welcoming the proclaimed ‘color whisperer’ Irina Ivanova, a highly accomplished graphic designer from S.J.Hemley Marketing (SJHM), known for her innovative approach to visual storytelling and brand identity. Irina, with her extensive expertise in the dynamic field of graphic design, delves into the fascinating world of branding

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Employer Branding

Leveraging Employer Branding: A Strategic Imperative for Staffing Firms

Oh, what a surprise, another buzzword has wormed its way into the business lexicon – “Employer Branding”. Don’t fret, dear reader. We are here to guide you through this labyrinthine jargon, which apparently is the miraculous answer to all the staffing problems plaguing firms today. In a world where talent is the most valuable currency,

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What does your brand stand for and where oh where is the ROI?

A common question is…what is in a brand? Is it the pretty pictures that represent the faces of our company? Is it the logo, or is it the look and feel? What about the social media presence? Is advertising part of brand? Is public relations a component? If you notice, the item not listed is

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staffing firm brand

How to Make Your Staffing Firm Brand the Go-to Brand

It’s no secret that your staffing firm’s branding makes or breaks you – and we’re not just talking about your color scheme and logo. Branding your staffing firm encompasses the entirety of your organization from your name, your social posts, your website, the people you work with/for, your values…basically, it’s everything. How are you presenting

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staffing firm LinkedIn brand

How to Boost Your Staffing Firm Brand on LinkedIn

In past blog posts, we’ve discussed the importance of your staffing firm brand. We’ve also touched on the importance of utilizing LinkedIn. Today, let’s push those topics together! In this blog, we are providing top tier advice on how to boost your staffing firm LinkedIn brand. Recent research found that many B2B marketers use LinkedIn

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staffing firm branding strategy

6 Reasons Why Branding is Essential for Your Staffing Firm

Branding is the reason we know, recognize, and trust companies. It is how we differentiate between one product or service from another and how we make informed purchasing decisions. So, it’s no surprise that branding is one of the most essential aspects to your marketing strategy. Don’t believe us? We’re here to list six reasons

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The Art of Positioning Your Brand Online: 5 Ways to Develop an Online Brand Positioning Strategy

The art of positioning your brand online is built from what you know to be true about your customer. You want your brand to stand out to your target audience through differentiating your brand from competitors. Your company needs to find ways to emotionally connect with your target audience, stay focused and make your service

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