Let’s get one thing straight: Your website serves as the digital front door to your company. For staffing firms, your design and functionality of your website is paramount. A recent study showed that 75% of users judge a company’s credibility based on its website design. That’s why a leap from an outdated, ineffective website to a dynamic, user-friendly platform revolutionizes how your clients and prospects perceive your brand. This blog takes you on a visual tour of our website transformation, offering insights, tips, and inspiration along the way.
The Problem of Outdated and Ineffective Websites
For starters, an outdated website hinders business growth. Common issues include slow load times, poor navigation, and dated aesthetics. These flaws frustrate users, leading to high bounce rates and low engagement. Moreover, an outdated site also struggles to rank well on search engines. Google favors fast, mobile-friendly websites with fresh content. A site that doesn’t meet these standards is going to plunge in search rankings, making it harder for potential clients and candidates to find you. Additionally, an outdated website reflects poorly on your brand. In this digital age, clients and candidates expect a modern, professional online presence. A site that doesn’t convey your expertise and growth erodes trust and drives prospects away. Website transformation is crucial as a site that doesn’t convey your expertise and growth erodes trust and drives prospects away.
The Solution a Visual Journey
Our Website Before Transformation
Before its makeover, our website had room for improvement. Its darker design didn’t fully reflect our brand’s vibrant personality. Navigation needed updating to help users find information easily. The content also needed refreshed to align with our current services and brand voice. Enhancing SEO elements was also a priority to boost search engine visibility.
Redesign Process
Our primary goal for the redesign was to create a website that truly represents who we are. Our old site no longer mirrored our growth, expertise, or vibrant company culture. We aimed for a fun and bold personality to shine through.
Color Palette and Visual Changes
Our vivacious green remained central to our brand, but we expanded our color palette to reflect our dynamic company culture. Key visual changes included transforming a dark, static site into a bright, colorful experience. The use of whitespace highlighted our vibrant color palette and bold imagery, adding depth and setting us apart from other agencies.
Design Challenges and Solutions
The biggest challenge was choosing between three design pathways. We ended up combining elements from each to create our final design. User feedback played a crucial role in shaping the final product.
New Design Elements
New design elements we’re proud of include the evolution of our iconic powder burst, now representing movement and energy. We balanced aesthetics with functionality by incorporating practical features such as video, keywords, API, forms, and calls to action.
Conclusion
A visually appealing website is useless if it doesn’t function well.
Content Creation
Clear Communication
When creating content, our focus was to clearly convey again who we are, what we do, why we do it, and how we achieve our goals. It’s essential to address potential questions in the website copy.
Brand Storytelling
While keeping keywords in mind, our priority was telling our brand’s story. Visitors should understand what we do after exploring our site and feel compelled to contact us.
Calls to Action
Every page includes strong calls to action to guide the audience toward taking action.
Content Review and Update
Updating and creating new content started with reviewing existing copy. We ensured it reflected who we are today. Brands evolve, and so did ours. Our practices have changed, even though our core principles remain the same.
Growth and Evolution
The content needed to capture this growth and evolution accurately. Ensuring the new content aligned with our brand voice was crucial.
Brand Voice
We pride ourselves on being a diverse, quirky family that excels at what we do while having fun. Our voice is playful and honest, far from the typical corporate stereotype. Clients should get a true sense of who we are just by reading our content.
New Content Features
Some new content features we’re proud of include our revamped services pages and sections where we share our story. We’ve mastered the art of telling our unique narrative—snarky, funny, a bit sarcastic, yet always truthful and client-focused.
Engaging and Relatable
This approach engages our audience and builds genuine connections. Our ability to blend humor and honesty sets us apart in a crowded market. Whether it’s a detailed breakdown of our services or a light-hearted anecdote about our journey, we ensure our story is compelling and relatable.
SEO Strategy Overview
The primary objectives of our SEO strategy were to improve organic search visibility, enhance user experience, and optimize content to meet our target audience’s needs. Our approach focused on attracting traffic and converting visitors into leads or customers.
Keyword Optimization
We boosted the website’s ranking on search engine results pages (SERPs) by conducting comprehensive keyword research and targeting. This involved optimizing content to provide high-quality, relevant information that resonates with user queries and enhances engagement.
User Experience (UX)
Improving user experience was a critical component of our website transformation. We made the site user-friendly, quick to load, and easy to navigate, reducing bounce rates and increasing user interaction. Technical SEO enhancements improved crawlability and indexing by search engines, focusing on site speed, mobile-friendliness, and structured data.
Site Structure and Design
We emphasized overall site structure and design by creating comprehensive pillar pages and optimizing internal linking. This provided a logical site architecture that enhanced navigation and user experience. On-page SEO optimizations and technical adjustments further improved site performance.
Monitoring and Continuous Improvement
We used tools like Google Analytics and Google Search Console to monitor implementation, make data-driven decisions, and ensure continuous improvement.
The combination of these strategic elements aimed to create a robust, user-friendly, and high-performing website that ranks well in search engines and effectively attracts and retains the target audience.
How You Can Do It – Contact Us
If you’re a staffing firm and want to experience the benefits of a website transformation, we’re here to help! Our tailored marketing services are designed to meet your unique needs and drive your business forward. Reach out to us today to learn more and start your transformation journey!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for staffing, recruiting, and professional services firms. Brand Matters, ROI Matters…More. With over 25 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.
