You’ve created your editorial calendar, solidified your target audience, written content for posting, and gathered your repurposed articles. Now what? Once you’ve created a solid online presence, you shouldn’t disregard all the work you put into it. How is your target audience engaging with your social media posts? Are they clicking links, liking, and commenting […]
The Value of Social Media Engagement Read More »
Search engine optimization. We know it, we use it, we love it. We’ve discussed several times before how important SEO is for your staffing firm marketing strategy and that it should never be overlooked. SEO is something you should always be aware of, as it is constantly evolving. Like everything digital, SEO has been improving
Something we get asked frequently is how to avoid sounding tone-deaf in marketing efforts during the COVID-19 pandemic. Although it’s very important to avoid tone-deafness during this time, it’s not the only time to avoid this issue. Tone-deafness in marketing has been an ongoing issue for some time and should always be avoided. Being tone-deaf
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As you know, we have discussed the importance of your staffing content marketing strategy in past blogs. However, something we have not gone into detail about is that your content strategy goes well beyond your social media and website. Don’t get me wrong, the digital aspect of content marketing is extremely important, especially in today’s
Putting the “Strategy” in Staffing Content Marketing Strategy Read More »
There are many things to consider when applying digital marketing to your staffing firm recruitment strategy. Digital marketing encompasses many things that are, you guessed it, digital and online. This includes your website, social media, various job board sites, and more. When creating your digital marketing strategy for your recruiting efforts, take the points below
Your Staffing Firm Recruitment Strategy via Digital Marketing Read More »
What’s in a staffing firm brand? Well, there are many things that go into your brand. Let’s start with the definition; your staffing firm brand is another person’s perception of a product, service, experience, or organization. This includes, imagery, logos, wording, differentiation, and much more. In this blog, find everything you need to know about
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You probably have heard of marketing automation software such as Hubspot, Yesware, Sense, Herefish, etc., but do you know the benefits of having them? Marketing automation is one of the most powerful tools your staffing firm sales team can have. To be more specific, marketing automation tools are software platforms that effectively market on multiple
Staffing Firm Marketing Automation for Your Sales Efforts Read More »
Email marketing…that’s still a thing, right? The answer is yes. Although email has been thought to be an older medium, it’s still used so frequently that some might say it’s overused. If you look at your inbox and see the hundreds of emails you’ve subscribed to all stacked up, you would agree it’s a bit
Latest Trends in Staffing Firm Email Marketing Read More »
I don’t know about you, but I find myself scrolling through social media every day. That might be the millennial in me talking, but it’s the truth. Social media marketing is so valuable and beneficial to your company and overall business growth. If your business isn’t on social media, bookmark this blog and create some
Insightful Ways to Use Social Media Read More »
What is SEO and SEM? Why is it so important? Everyone should have SEO/SEM in their digital marketing strategy, but if you’re not utilizing it correctly, it won’t have any impact on your business. SEO/SEM are designed to have a positive impact on your staffing firm’s website traffic. Here’s what you need to know. Search
Staffing Firm SEO and SEM: Back to the Basics Read More »
