Author name: larry

The Importance of High-Touch Engagement with Candidates and Clients – Interview with Client Marketing Manager, Moriah DeJacimo

Let’s dive into the bustling world of recruitment and staffing, where “high-touch engagement” isn’t just the latest trend—it’s the cornerstone of building meaningful connections. Ever wonder what this term really means or how you make it work for you, especially when you’re trying to stand out to both eager job seekers and companies desperate for […]

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The Intersection of Marketing and Staffing: The Value of Marketing for Staffing Firms

Oh, where do we even begin with the wild romance between marketing and staffing? It’s like they met on a blind date and realized they’re perfect for each other, yet they spend half their time pretending they don’t need each other. Spoiler alert: they do. Desperately. The intersection of marketing and staffing represents a crucial

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Personal Branding for Recruiters

As a recruiter striving to guide candidates in the fiercely competitive job market, understanding the art of personal branding becomes indispensable. Personal branding is the craft of curating your professional image, showcasing your expertise, and distinguishing yourself from the competition. There are thousands of eager recruiters reaching out to candidates daily trying to poach them

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Managing Online Reviews: A Reputation Management Guide for Staffing Firms

Oh, the joy of online reviews for staffing firms! It’s that magical space where everyone, from the disgruntled candidate who didn’t quite make the cut to the overjoyed client who found their dream hire, gets to play critic. Managing these digital accolades and gripes is a delightful tightrope walk in the realm of reputation management.

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Maximizing ROI with Pay-Per-Click Advertising for Staffing Firms

Ah, the elusive art of milking every penny from Pay-Per-Click advertising for staffing firms—because who doesn’t love the thrill of gambling with Google’s ever-changing algorithms. By leveraging the precision and flexibility of PPC campaigns, staffing firms effectively target potential clients and candidates, ensuring their message reaches the right audience at the right time. This strategy

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Email Marketing Campaigns that Drive Results for Staffing Firms

The Power of Email in Staffing Marketing Today, email is still an essential tool for effective communication and marketing. Particularly for staffing firms, the impact of well-orchestrated email marketing campaigns is significant. A recent study revealed that email marketing offers an average return on investment (ROI) of $42 for every $1 spent. For staffing firms,

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The Impact of Color Psychology in Branding for Staffing Firms with Graphic Designer, Irina

In today’s insightful interview, we have the pleasure of welcoming the proclaimed ‘color whisperer’ Irina Ivanova, a highly accomplished graphic designer from S.J.Hemley Marketing (SJHM), known for her innovative approach to visual storytelling and brand identity. Irina, with her extensive expertise in the dynamic field of graphic design, delves into the fascinating world of branding

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Innovative Web Design Trends for Staffing Firms in 2024

In an ever-evolving digital arena, staying updated with the latest web design trends is crucial, as your website is often the frontline representative of your staffing firm. Potential clients’ first impressions and candidate interests are heavily influenced by the interface and user experience of your online platform. As we dive into 2024, the stakes have

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