Where is your company going and how is it getting there? Many businesses struggle to clearly identify their strengths and weaknesses and struggle to define who they are as a company. Through thoroughly defining your company, you are then able to develop a sound marketing strategy. A marketing strategy is a long-term plan to achieve certain marketing goals and objectives. Creating a sound marketing strategy is key for any business to grow and develop.

Provides Focus and Direction
Companies that don’t have focus and direction are holding themselves back from growing and developing. Without focus and direction, a company cannot effectively articulate their goals and objectives to both clients and candidates. Creating a marketing strategy for staffing firms provides them with focus and direction by identifying the best opportunities worth pursing.

Saves Time and Money
Focusing on attracting the right employees while investing only on marketing initiates that support the overall business objectives saves your company time and money. Developing a sound marketing strategy allows your future marketing efforts to be highly focused so there is no wasted time or energy on projects that aren’t delivering a return on investment.

Identifies Your Niche Market
Part of a marketing strategy is finding what differentiates your company from your competitors. First, think of who your target audience is then think of where you find them. Finding your niche in the marketplace is essential for all staffing firms. There are many companies within your industry so how do you stand out from those other companies? Through a sound marketing strategy, you find the differentiating factors.

Identify Your Value Proposition
An essential element to your marketing strategy is creating a promise from your organization to a prospective client, known as a value proposition. Value proposition gives your potential clients reason as to why they should do business with your company. Through creating a marketing strategy for staffing firms, you need to identify your value proposition and begin building a relationship with your clients and candidates.

Develop Return on Investment
Creating a marketing strategy for staffing firms is creating a road map for your business to achieve your business goals. Marketing strategies are developed to in turn create a return on investment for your business. Through identifying who you are as a company, target market, and what differentiates you from competitors, you are then able to connect with your target audience and grow your business.

Five Key Takeaways to Building a Marketing Strategy for Your Staffing Firm:

1. Marketing strategies bring focus and direction to your company
2. You save time and money through investing in the right opportunities and marketing initiatives for your company
3. Your company is able to define your target market and where you fit into the marketplace
4. Develop value proposition for your clients and candidates
5. Through taking all the necessary steps within a marketing strategy, your business increases your return on investment.

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.