Creating a website with the essential elements is crucial to receiving the return on investment your business deserves. Without an effective website you are less likely to attain leads and generate new business. The first thing many candidates do when they hear about a staffing firm is take a look at their website. If a company’s website it not up-to-date, organized and informative, visitors are likely to turn away. Take a look at these 5 essential elements to your staffing firm’s website.

User-Friendly Navigation
Website navigation is the pathway potential leads take to navigate through sites. Nothing drives potential candidates away faster than having confusing or complicated navigation. Clear and user-friendly navigation is an essential element to your staffing firm’s website. Every business wants their website visitors to read the valuable content they have provided in order to turn potential leads into hot leads. This cannot be done without well-constructed navigation.

Blogging is one of the most valuable tools that businesses have to engage with their target audience. Company blogs not only provide search engine optimization benefits, but are also a place to supply valuable industry information for your target audience. Blogs increase your company’s credibility and brand awareness. Every business should have a blog section on their website.

About Us
The “About Us” section is a way to showcase the personality behind your business and provide the story behind your company; this section it is a reflection of your company and an essential element to your staffing firm’s website. Anyone visiting your website for the first time goes to the “About Us” section first, therefore it is a key element to your website.

Contact Us
The “About Us” page is one of the first sections that visitors go to on your website, then the next is the “Contact Us” page. It’s very important that this page is updated with the right location of your business, phone numbers and email. Make sure along with a mailing address, phone number and email that you have social media links on each page of your website. In order to generate new business, it’s crucial to have a clear “contact us” section of your website.

Content, Content, Content
The overall most important element to any website is the content. Content is the main aspect of your website that attains visitors and potential leads. Your website content needs to provide value to your target audience, contain clear call-to-action words, and keywords to increase your search engine optimization results.

Five Key Elements to Your Website:S.J.Hemley Marketing

  1. Create a user-friendly navigation making it easy for visitors to search the information they need
  2. A page for your company blog is key for your website in order to build your business credibility and search engine optimization results
  3. About Us is a key section of your website where you show the personality of your company and story behind your business
  4. Every website needs a clear contact us section so visitors can turn into leads
  5. Valuable website content is essential and is what will turn away visitors or keep them on your website.

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.